Category Archives: Social Promotions
May 17, 2012
Good Mothers and Baaaad Mothers Rule the RSJI this Week
It’s no surprise that retailers catering to moms dominated the week. Media Logic’s Retail Social Juice Index (RSJI) scored ProFlowers, Shari’s Berries, FTD and 1800Flowers in the top 15 most socially-engaged brands as of Saturday, May 12. But what would Mom say about the fact that sitting at the top of the list was not a flower or candy merchant, but an ammo dealer with the survivalist bent, Cheaper Than Dirt? Is there something about flowers and bows that sends one class of guys running to their bunkers with 365.2 gallons of gasoline and 5,000 rounds of hollow points?
May 10, 2012
Promotions and Pictures Get Likers Engaged!
Bulgari topped Media Logic’s Retail Social Juice Index (RSJI) Big Movers This Week proving yet again that likers the world-over love to see beautiful women in beautiful jewelry. Despite its closed Facebook timeline and a week-long lapse in updates, the luxury jeweler earned a major spike — from 3 to 179 — by posting photos of international actresses sporting Bulgari.
Diapers.com made its first appearance on the Big Movers This Week with a successful giveaway of… what else?… diapers! The brand posted to Facebook, promoting the sweepstakes and earning its highest level of engagement in more than two months. And it’s worth noting that this update, from a Friday, earned more than double the engagement of similar updates posted the subsequent Tuesday and Sunday — consistent with our research indicating that Sundays are the slowest days for retail brand pages!
May 3, 2012
Retailers Score Big with Cause-Related Campaigns and Coupon Offers
PetSmart topped the Big Movers This Week on Media Logic’s Retail Social Juice Index (RSJI) by using a “like-this-status” update on National Kid & Pet Day to get likers engaged. By asking fans to “like” a photo if they considered their pets to be four-legged children, the brand received a resounding “YES!” from more than 20,000 respondents.
An exclusive $50 Facebook coupon had loyal New York & Co. likers taking to the brand’s wall to express love and appreciation, more than doubling New York & Co.’s RSJI score — from 49 to 101!
May 1, 2012
Fans Cast Over 183,000 Votes in Cabela’s Ultimate Outdoor Team Challenge
Earlier this year we told you about Cabela’s big splash for 2012: find the Ultimate Outdoor Team. With the high stakes of a 10-day hunting and fishing trip for two in New Zealand, we had high hopes it would grab the interests of a wide range of customers…And did it ever!
Posted in Social Promotions
Tagged Cabela's, marketing for a social world
April 26, 2012
April Engagement Boosters: Motorcycle Regulations, Conan O’Brien and Halloween!
A controversial decision by the State of Michigan sparked engagement for J&P Cycles, this week’s biggest mover on Media Logic’s Retail Social Juice Index (RSJI). The retailer announced that a law requiring Michigan motorcyclists to wear helmets was recently repealed, prompting likers from both sides of the argument to sound off on the decision. … Yet another example of how political and social events can light a fire in the form of engagement for Facebook brands.
Both Zales and Newegg.com used simple and effective “like-this-status” posts to amp up their Facebook interactions. When the jeweler asked fans to “Click ‘like’ if you love bold and stunning diamond earrings!” more than 22,000 fans responded! And Newegg took advantage of Timeline’s pinning feature to promote a giveaway and used a “like-this-status” update to build promotion among 11,000 likers and counting!
April 19, 2012
Newcomers Earn Top Spots Celebrating Birthdays, Mother’s Day and Sneaker Launches
Bulgari took top place in Media Logic’s Retail Social Juice Index Big Movers This Week, making it two weeks in a row the jewelry retailer made the list. Perhaps proving absence makes the heart grow fonder, photo posts of some of show business’ finest wearing the brand’s goods earned it a 138-point engagement spike – from 8 to 146 in one day!
Marc Jacobs made its debut on the Big Movers This Week by posting a birthday greeting to its founder that generated thousands of fan likes, shares and comments. Another new Big Mover brand was the NBA Store. Photo posts of new athletic shoes from the Lebron James and Kobe Bryant collections initially received a lackluster fan response. However, a second posting proved much more engaging. The reason? We think it was the timing. The first post went out on a Saturday (not a strong day for retailers on Facebook), the second on a Thursday.
April 5, 2012
Brands Embrace Facebook Timeline with Pinning, Promotions and … Star Trek?
Media Logic’s Retail Social Juice Index (RSJI) saw some familiar brands ranking at the top of the Index, along with a few newcomers. Talbots earned the highest spike of the week when it combined two sure-fire crowd pleasers: promotional codes and free giveaways. The brand offered free shipping for its Facebook likers and a fan appreciation giveaway that offered one lucky winner a new pair of shoes every month for a year. Delighted Talbots fans responded with enthusiasm, taking to the brand’s Timeline to express positive brand sentiment.
Lowe’s, a brand that has topped the RSJI for less than positive reasons, tried something different to engage with fans — and certainly succeeded this time.
Posted in Social Marketing, Social Promotions
Tagged Lowe's, marketing for a social world, Media Logic, Retail Social Juice Index, Talbots, Target
March 29, 2012
Brands Use Pinterest and Instagram to Score on Facebook
Bath and Body Works had a week of high earnings on Media Logic’s Retail Social Juice Index (RSJI). The brand experienced a 332 point spike and became the top mover of the week by promoting four different giveaways for National Fragrance Day. During a 4-hour span, the brand instructed likers to answer riddles about specific B&BW fragrances, and as a result it received thousands of wall posts from hopeful respondents. Several status updates promoting the giveaways also received high engagement — more than 18,000 responses! A successful giveaway for the brand? Indeed, but also one that violates Facebook’s promotional guidelines, a trend that we’ve noticed popping up!
March 8, 2012
Brands’ Social Engagement Reflects Fan Outrage and Delight
Never a dull moment in the social world! It’s been a wild week for brands on Media Logic’s Retail Social Juice Index (RSJI). We’ve seen engagement spiking due to incredibly diverse influences, ranging from the standard best practices to political firestorms and a pesky urban myth!
We’ve seen it before: When people want to speak out, they take to a brand’s Facebook wall. This week ProFlowers (joined also by Sleep Number Beds) appeared among our brands on the move after thousands and thousands of consumers called for a boycott of Rush Limbaugh — and his advertisers.
March 7, 2012
Media Logic’s Ultimate Outdoor Team Promotion for Cabela’s Makes Big Splash
There are times to keep things simple, and there are times to go big. For our first social promotion of 2012 with Cabela’s, we all decided that a big splash was in order. How big? How about a 10-day hunting and fishing trip for two in New Zealand? How about the chance to appear on the Outdoor Channel?
Posted in Social Promotions