June 29, 2012
10 MORE Engaging Ways to Use Photos on Facebook Timeline
When we posted 10 engaging ways to use photos on Facebook Timeline, we promised you 10 MORE. Well, here they are! And just like the last batch, each of these strategies earned engagement spikes for retail brands on Media Logic’s Retail Social Juice Index in June (and each is featured in the image gallery below):
- Advance a good cause. Harry & David’s picture of two very happy members of the U.S. army included the caption, “Click ‘like’ if you like chocolate. Our troops do, too!” The photo promoted Harry & David’s annual “Moose Munch for the Troops” campaign, the brand’s effort to involve fans in sending tasty treats to troops serving abroad.
- Feature your amazing fans. For her 100th birthday, Grace – an L.L. Bean fan – received birthday wishes from fellow fans in the comments of her photo posted by the brand … which was also “born” in 1912. Carter’s asked fans to post their own photos on the brand’s Timeline: “Give us a thumbs-up if your baby wore Carter’s on their first trip home from the hospital. If you have a photo capturing that special day, please upload and share.” (The brand post itself, however, was picture-less).
- Play guessing games like GameStop did with its close-up of the packaging for the popular game Halo. Nearly 20K fans took time to guess based on this caption: “Which classic game cover is this from?”
- Commiserate with your fans. Diapers.com shows it “gets” fans – who are parents of young kids, obviously – by posting commentary that resonates with this hardworking bunch. Recently, it published this someecard: “That moment when you realize the kids have been in bed for over 30 minutes and you have been watching Nick Jr. alone.” One Sunday this month, Hot Topic posted a pencil sketch of a person lying down. It said, “Things I don’t feel like doing today: MOVING.” Fans responded with high engagement, clearly sharing affection for lazy weekends.
- Showcase products if you can do it and spread brand love at the same time. (Be careful with this one!) Tacori fans fawn over its photos of engagement rings, which it accompanies with hearts and endearing terms like “truly enchanting,” “princess-cut for princesses” and “Do you love it?” A recent photo of a product (a floral and very pink plush pig) from Pier 1 Imports came with this playful and inviting caption: “Quick! What should we name her?”
- Make ‘em laugh. Spencer’s, a brand known for its humorous side, recently used a photo of the opening scene from The Lion King with a caption that called fans out for attempting to sing the lyrics: “’Like’ if you know the movie … Don’t even try and act like you know the real words!”
- Inspire imagination. Few things are filled with more imagination for children – and nostalgia for those who are all grown up – than a tree house! Build.com delighted young-at-heart fans with a photo of a particularly colorful and whimsical one along with this: “Tree houses have evolved quite a bit. Anyone have a tree house as a child?”
- Be totally inappropriate … as long as your fans dig that kind of thing. For Cheaper Than Dirt fans, for example, the edgier the better. Its gun vending machine photo with a very precise caption – “I wish!” – was met with a number of virtual high fives. How many? 7,177 likes, 390 comments and 4,974 shares!
- Go for the wow factor. Post photos that are beautiful or amazing enough to make fans’ jaws drop. ProFlowers, for example, published a series on (what else?) flowers. But not just any flowers: truly remarkable images like abundant fields of lavender and tunnels of wisteria. It was a photo of D.C. bursting with cherry blossoms that earned highest engagement for the brand this month. A popular Walgreen’s photo wasn’t pretty, but it was awe-inspiring. Along with a picture of the tallest water slide in the world, the brand wrote, “Happy Sunday! … Like this if you could slide down! Comment if you think it looks a little scary.” (My vote? Totally scary!)
- Share stuff *you* like. Turn your fans onto some of the cool stuff you love, like ThinkGeek did with its post of sample artwork from Andy Fairhurst. It chose Wolverine/Batman-inspired images to excite fans and shared a link to Andy’s website following this caption: “Imagination is a super power! Very cool illustrations by deviantARTist Andy Fairhurst.”