May 25, 2012
MLB Fan Cave Hits Home
It’s really a brilliant idea: Pitch a ridiculously cool prize and have your entrants not just ‘share’ it, but spread the word socially day in and day out as a means to keep their entries alive. Essentially, they do your job for you, Survivor-style.
In a nutshell, that’s how the MLB Fan Cave has shaped its award-winning challenge. From a pool of 22,000 self-proclaimed baseball addicts, MLB selected nine “cave dwellers” to live, breathe and watch baseball in the MLB Fan Cave this season. That means they upped and quit their jobs and moved to New York City. One of them, Shaun Kippins, is from Latham, NY—just around the corner from Media Logic’s office. (He’s awesome).
Decked out with a 10-foot tube slide, 45 big-screen televisions, a Dirt Bar made up of authentic ballpark dirt and much more, the MLB Fan Cave must be like heaven to Shaun and these guys. Plus, they receive special guests all the time—The Fray, Daughtry, MLB All-Stars to name a few. It’s a season they’ll never forget, where they’re treated like kings and queens and doing what they love.
But not all of them will make it to the World Series. Along the way, each has to generate enough social media buzz to keep a place in the cave. Fans online will help decide who goes and who stays, and eventually, one winner will be crowned before the end of the Series.
Smart, right? It received the award for “Best Use of Social Media for Sports” at the 4th Annual Shorty Awards, and it has drummed up more than 300 million social media impressions since the start.
The dwellers have a long way to go, and we’ll be watching! See the goings-on at the Cave here. And, of course, root…root root for Shaun!