May 10, 2012
Promotions and Pictures Get Likers Engaged!
Bulgari topped Media Logic’s Retail Social Juice Index (RSJI) Big Movers This Week proving yet again that likers the world-over love to see beautiful women in beautiful jewelry. Despite its closed Facebook timeline and a week-long lapse in updates, the luxury jeweler earned a major spike — from 3 to 179 — by posting photos of international actresses sporting Bulgari.
Diapers.com made its first appearance on the Big Movers This Week with a successful giveaway of… what else?… diapers! The brand posted to Facebook, promoting the sweepstakes and earning its highest level of engagement in more than two months. And it’s worth noting that this update, from a Friday, earned more than double the engagement of similar updates posted the subsequent Tuesday and Sunday — consistent with our research indicating that Sundays are the slowest days for retail brand pages!
Newegg.com also promoted a contest to score big. By utilizing Timeline’s pinning feature, the brand highlighted a new sweepstakes and asked fans to “click like” to win the prize package… And fans really liked it! More than 22,000 fans interacted with the post!
PetSmart also used a “like this” post to connect with likers — a photo post (captioned “Puppies are miracles with paws. Like this if you agree”) resulted in thousands of likes and shares. As a frequent leading performer on the RSJI, it’s not surprising that this spike catapulted PetSmart to the top of the Index with a score of 342 — the highest of the week!
Another newcomer to the Big Movers This Week, Blue Nile, joined the ranks of Bulgari and PetSmart by applying the tried-and-true tactic of photo posting. By sharing a cutely-captioned pic of a diamond ring, Blue Nile got lots of fans “like”-ing!
With new brands joining the Big Movers every week, wouldn’t you like to see yours on the top? Contact us for a free social media assessment, and we’ll help get you there!