Tag Archives: authenticity
March 22, 2011
Keep the Meaning Behind Social Media Buzz Words
If you spend any time at all on social media marketing, you notice that what’s desirable in real life (IRL) – relationships, conversation and engagement – is also pursued in social media marketing. These results are so prized they have become buzz words…
How do we keep the meaning behind the hype?
September 14, 2010
Social Media: Personal Authenticity = Marketing Authenticity
As someone keenly interested in the paradigm shift from traditional marketing to what we at Media Logic refer to as “modern marketing,” I recently had an insight from which others, in their pursuit of professional transformation, might benefit…
It took an insightful blog post from Alexandra Samuel to shift my perspective. And, in the process, help make me a better modern marketer.
Posted in How to Go Social, Social Marketing
Tagged 21st century marketing, Alexandra Samuel, authentic marketing, authenticity, communities, connections, conversations, In Real Life, interactions, IRL, marketing advice, modern marketers, modern marketing, offline life, online life, personal engagement, real life, reality, social media, technology adoption, values
September 2, 2010
Top 4 Factors of an Integrated Approach to Search Engine Optimization and Social Media
More often than not, Media Logic sees companies significantly concentrating on either SEO or social marketing… So how can they effectively integrate both in a strategic approach without expending twice the time and resources? To help provide some direction, I decided to reach out to Media Logic colleague, Danny Dover, an influential SEO expert at SEOmoz, to determine a few key factors in developing an approach that effectively integrates search engine optimization and social media on a small scale.
After putting our heads together, we’ve come up with 4 critical success factors for an integrated approach to search engine optimization (SEO) and social media marketing…
July 1, 2010
JPMC Foundation’s Kimberly Davis: Taking Risks. Making Change. And Engaging a Whole Lot of Fans.
The June special issue of Fast Company featured “The 100 Most Creative People in Business”. The section about JP Morgan Chase Foundation’s President, Kimberly Davis, caught my attention instantly because her story helps illustrate some of our own findings here at Media Logic about brand engagement, and similar transparency versus authenticity obstacles that we have encountered with our financial clients and observed in our recent research whitepaper.
Posted in How to Go Social, Social Marketing
Tagged authenticity, brand advocacy, brand communities, Chase Community Giving, crowdsourcing, Facebook, financial services, Kimberly Davis, risk management, risk-taking, Social Marketing, social media as a marketing tool, transparency, value of social marketing
April 29, 2010
Modern Marketing Manifested in Retail Design
We have a Firestone Complete Auto Care Store across the street from our office here at Media Logic. They mainly sell tires and do some other car care maintenance. I hadn’t been in the store in a year or so, but this week I had to stop in to get my wiper blades replaced (I know, I should’ve gone to Pep Boys and saved $20, but I didn’t).
Upon entering the store it was clear that the interior had been completely overhauled since my last visit. They did a really nice job. It was as if Firestone decided to tap the modern marketing ethos – facilitate conversation and establish authenticity – as their design inspiration.
April 27, 2010
Conversatiated: Mr. Personality Gets Engaged
In this installment of Conversatiated, Media Logic Account Supervisors Josh and Fred discuss how an effective conversation-centric marketing strategy requires more than just great personality to garner engagement and loyalty.
February 22, 2010
Getting Real: A Strategic Approach to Social Media Content
For many marketers, their first foray into social media was putting up a Facebook fan page or Twitter account – to which they randomly posted random content. Of course, this experiment failed as they attracted only a small and ragtag assortment of fans and followers.
The key to an effective social media plan is to establish the importance of strategic content. It is the act of creating (or uncovering) and distributing this content that will help you achieve your strategic objectives.
Now that the shine is off social media, isn’t it time to put it to work for your organization?
February 11, 2010
Can Something Manufactured Still Be Authentic?
A few weeks ago, Coca-Cola uploaded an interesting experiment to YouTube entitled “Happiness Machine.” It’s completely contrived, gimmicky and appears to be nothing more than a blatant attempt to create something (ugh… I hate to even say the word) “viral.”
But here’s the twist… it worked.
Through supporting tweets, Facebook posts and rampant word-of-mouth on the web, this video has attracted well over a million views in just a few weeks. But even more than that, it’s gotten people talking about the brand in a positive way.
“That just? made my day”
“If only all coca cola vending machines were like this one. I love coca cola”
“I was actually clapping during this commercial. ? <3”
So why has Coke succeeded where others have failed? Why are people reacting so strongly in favor of the same type of manufactured event that has been met with disdain so many times before?
Posted in Social Marketing
Tagged authenticity, brand evangelism, Coca-Cola, Coke, happiness machine, social media, viral
January 28, 2010
Choreographing a New Approach to Admissions
Geeks become Gleeks in Yale’s latest recruitment video…
January 14, 2010
Will Tweet For $
Whether celebutante Kim Kardashian was actually paid $10,000 to tweet about salads from Carl’s Jr. or if she was just sharing her honest opinion with fans, this incident opens some interesting marketing questions.
Will this become standard practice, enlisting celebrities of all stripes to shill for products and companies? How will the FTC monitor and enforce this practice? And will commercialization ultimately sully the appeal of social media?
Big questions, for intriguing times.
Posted in Emerging Media, Social Marketing
Tagged authenticity, Carl's Jr, celebrities, endorsements, FTC, Kathy Griffin, Kim Kardashian, prostiwit, social media, Twitter