Whether celebutante Kim Kardashian was actually paid $10,000 to tweet about salads from Carl’s Jr. or if she was just sharing her honest opinion with fans, this incident opens some interesting marketing questions.
Will this become standard practice, enlisting celebrities of all stripes to shill for products and companies? How will the FTC monitor and enforce this practice? And will commercialization ultimately sully the appeal of social media?
Big questions, for intriguing times.
In the fleeting moments of a turbulent, unpredictable and unflaggingly interesting decade, one need only look at some of the headlines and newsbites of the day to see the shape of marketing things to come.
Making a connection with any target audience will only hold value if the connection you create is honest.
With all its emphasis on control and discipline, is it any wonder why the NFL can’t quite understand social media? Like a rain-slicked fumble flopping about the red zone turf, the league just can’t seem to get a handle on it.
