Tag Archives: authority
June 7, 2010
Conversatiated: Who Leads the Conversation?.. Consumers? Communities? Companies? Part 2 of 2
In our regular installment of Conversatiated, two Media Logicians share an ongoing dialogue about marketing issues and challenges in a conversation-centric world. In Part 1 of this installment, Josh argued that modern technology and the social web have undeniably empowered individuals to develop and distribute their ideas and interests faster than ever before… While Fred contended that social media has also enabled individuals the world over to assemble of communities of shared ideas and interests…
In Part 2, watch them discuss what these trends mean those trying to using social media as a marketing tool…
May 28, 2010
Four Metrics for Determining the Value of a Facebook Fan
How much is a Facebook fan worth?
There has been a lot of discussion about this topic lately, among brands and marketers alike, that are struggling to quantify the value of social marketing efforts. Here in Albany, a local car dealership has been advertizing a $50 incentive to become their fan on Facebook. Another company has come up with a formula that they consider to be a scientific method of putting a dollar value on a fan, while other marketers rebut this formula as inaccurate.
So, who is right?
Posted in Measure and Refine, Social Marketing
Tagged authority, brand advocacy, consumer motivation, engagement, general KPIs, influence, loyalty, marketing impact, metrics, reach, real value of Facebook fans, social marketing, social media as a marketing tool, social media optimization strategies, strategic social marketing, value of social connections, value of social marketing
May 26, 2010
Conversatiated: Who Leads the Conversation?… Consumers? Communities? Companies? Part 1 of 2
In our regular installment of Conversatiated, two Media Logicians share an ongoing dialogue about marketing issues and challenges in a conversation-centric world. In Part 1 of this series, Josh and Fred debate whether social media has ushered in a prevailing trend of individualism or community. How has modern technology and social media affected both? And what does it mean for marketers?
Watch their conversation and hear their thoughts…