How would your company respond to an industry-wide downward spiral of price promotion, reduced productivity, unreliable performance and increased commoditization?
Read how Media Logic client, MicroGroup, took the high road to stake its claim as a valued partner to OEMs.
Social media is more than simply a new way to do marketing. It is a “positively disruptive” force that early adopters have found quickly generates new and more effective ways to organize, operate and communicate.
This is why Media Logic so excited to announce our new social media startup bundles
Z-PacSM for Business and Z-PacSM for Higher Education.
Visit our site for details and pricing.
Our Z-Pac bundles are designed to help the next wave of businesses and institutions take what has been learned about the power of social media by early adopters and put it to work for themselves.
Z-Pac – which bundles Media Logic’s Brand AmpSM and Zeitgeist & CoffeeSM products – is a 3-month learn-by-doing program. The program includes a quick analysis to ensure a brand is conversation-ready; an asset analysis to uncover and optimize any content in-house experts, employees, partners, customers and fans are creating; and a conversation architecture analysis to make sure the brand is able to expose those assets easily.
The real magic comes through implementation of Media Logic’s Zeitgeist & Coffee 2.0 dashboard.
Z&C is web-based tool that makes social media content development and communication management easy and exciting. The Z&C dashboard rationalizes and simplifies the whole social media process. With Z-Pac, Media Logic allows customers to distribute the Z&C dashboard freely to all its key content creators, communications managers and advocates.
Media Logic is offering special pricing on its Z-Pac bundles through 3/31/10.
You need to make an emotional connection with your audience – in your stores, in your marketing, at every possible touchpoint.
Making a connection with any target audience will only hold value if the connection you create is honest.
Vote in our latest Z&C Poll!
We’ve seen brands respond to the challenge of conversation-centric marketing in vastly different ways. Some have reacted by becoming even more cloistered; others are testing the outer boundaries of taboo. Charmin’s latest promotion shows that CPG, at least relative to this brand, has chosen the latter path.
John Jordan, a member of Media Logic’s xTeam, came across a CNET.com article this morning about Charmin’s promotion. It generated quite the conversation at Media Logic:
From: John Jordan
Odd story, but should be interesting: Charmin to pay 5 people $10k to blog, and share experience in a makeshift bathroom.
From: Patrick Boegel
It might be insane, but the methodology from P&G is likely spot on. This campaign will generate attention and receive coverage from bloggers and the media. Regardless of the tenor of the coverage, good or bad, people will be writing about this promotion for awhile.
From: Ron Ladouceur
Maybe it’s because I came of age in the earthier 70s, but to me this sounds like a fantastic Social Juice promo (though, in this case, “juice” might be an ugly word). Can you imagine how great a sell it took to get a bunch of P&G execs to sign off on “enjoy the go?” Hats off! Frankly, I think the author of this review sounds a bit constipated. She could use a Charmin break.
Time will tell if Charmin’s latest promotion will be a success or failure. But, at least around here, it’s got people talking.
What do you think? Does the latest Charmin Times Square bathroom campaign push past the boundaries of good taste or is it an effective exploitation of a taboo subject?
So why are a series of active older adults declaring “I have SilverSneakers®” if they’re not actually wearing said sneakers? It’s the creative hook to a new TV spot that we developed for the nation’s premier senior fitness program, SilverSneakers, from Healthways. The spot is designed to build name recognition for the SilverSneakers program, while demonstrating the end benefit of lifelong fitness — the ability to stay active, and enjoy life.
