Tag Archives: brand building

Facebook Campaign Connects Bank with What Makes its Fans Happy

From a recent social media campaign, UK bank First Direct has enough happiness to last it a long, long while. Its promotion “Pictures of Happiness” utilized a Facebook app to crowd-source “photos of happiness” from fans. The contest not only awarded great prizes for the best submissions, but it also fed the user content into an ad campaign for the bank.

Posted in Financial services

Client’s Global Growth Attests to Strong International Brand Presence

Not every marketing agency has the opportunity to be part of team that builds a global brand, and what’s exciting to us is that awareness of the Fortitech name in localized regions around the world now often precedes a formal introduction to a Fortitech representative — which makes that first meeting a lot warmer and often more productive toward sales.

Posted in Branding

Flashback: 1965

I am a Mad Men freak. I have a master’s in magazine journalism. And – as fate would have it – I loooove clever marketing. What do all of these things have to do with each other? I give you: the latest issue of Newsweek.

Even if you’re not a fan of the show, the issue is a pretty neat one to flip through. The entire magazine went back to its 1965 roots, which included reverting back to an old typeface, logo, and – to my delight – ad style.

Posted in Branding

Conversatiated: Who Leads the Conversation?.. Consumers? Communities? Companies? Part 2 of 2

In our regular installment of Conversatiated, two Media Logicians share an ongoing dialogue about marketing issues and challenges in a conversation-centric world. In Part 1 of this installment, Josh argued that modern technology and the social web have undeniably empowered individuals to develop and distribute their ideas and interests faster than ever before… While Fred contended that social media has also enabled individuals the world over to assemble of communities of shared ideas and interests…

In Part 2, watch them discuss what these trends mean those trying to using social media as a marketing tool…

Posted in Social Marketing

Conversatiated: Who Leads the Conversation?… Consumers? Communities? Companies? Part 1 of 2

In our regular installment of Conversatiated, two Media Logicians share an ongoing dialogue about marketing issues and challenges in a conversation-centric world. In Part 1 of this series, Josh and Fred debate whether social media has ushered in a prevailing trend of individualism or community. How has modern technology and social media affected both? And what does it mean for marketers?

Watch their conversation and hear their thoughts…

Posted in Social Marketing

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