Tag Archives: brand communities
July 26, 2011
What is a Conversation Manager, Anyway?
Let’s clear up one thing: Yes, “Conversation Manager” is a real title at Media Logic! In fact, Conversation Managers supported by Zeitgeist & Coffee, our collaborative platform for real-time marketing, are exactly what makes it possible for us to deliver our modern social marketing services: Influencer Marketing, Managed Community Marketing and Social Promotions & Social Stream Marketing.
November 18, 2010
Chew on This: Kraft’s Social Marketing for a Cause
According to a study mentioned in a recent emarketer article, “in 2009, large majorities of consumers wanted a variety of opportunities to support brands that were active in cause marketing, and by July 2010 they were even more enthusiastic about ways companies could get involved.”
We’ve noted previously that more and more brands are attempting to feed this national moral hunger through cause-related marketing efforts, and to that end, many are building awareness of such efforts through social media.
A perfect example is Kraft Foods.
Posted in Social Marketing, Social Promotions
Tagged brand advocacy, brand awareness, brand communities, brand engagement, cause marketing, cause-related marketing, Facebook, Feeding America, Good Mood Mission, Huddle to Fight Hunger, Hunger Action Month, Kraft Foods, moral hunger, promotional microsites, social media, social media promotions, user-generated content
July 1, 2010
JPMC Foundation’s Kimberly Davis: Taking Risks. Making Change. And Engaging a Whole Lot of Fans.
The June special issue of Fast Company featured “The 100 Most Creative People in Business”. The section about JP Morgan Chase Foundation’s President, Kimberly Davis, caught my attention instantly because her story helps illustrate some of our own findings here at Media Logic about brand engagement, and similar transparency versus authenticity obstacles that we have encountered with our financial clients and observed in our recent research whitepaper.
Posted in How to Go Social, Social Marketing
Tagged authenticity, brand advocacy, brand communities, Chase Community Giving, crowdsourcing, Facebook, financial services, Kimberly Davis, risk management, risk-taking, Social Marketing, social media as a marketing tool, transparency, value of social marketing
June 7, 2010
Conversatiated: Who Leads the Conversation?.. Consumers? Communities? Companies? Part 2 of 2
In our regular installment of Conversatiated, two Media Logicians share an ongoing dialogue about marketing issues and challenges in a conversation-centric world. In Part 1 of this installment, Josh argued that modern technology and the social web have undeniably empowered individuals to develop and distribute their ideas and interests faster than ever before… While Fred contended that social media has also enabled individuals the world over to assemble of communities of shared ideas and interests…
In Part 2, watch them discuss what these trends mean those trying to using social media as a marketing tool…
May 26, 2010
Conversatiated: Who Leads the Conversation?… Consumers? Communities? Companies? Part 1 of 2
In our regular installment of Conversatiated, two Media Logicians share an ongoing dialogue about marketing issues and challenges in a conversation-centric world. In Part 1 of this series, Josh and Fred debate whether social media has ushered in a prevailing trend of individualism or community. How has modern technology and social media affected both? And what does it mean for marketers?
Watch their conversation and hear their thoughts…
May 5, 2010
Making Social Media Work Out for Older Adults
Here at Media Logic, we’ve been busy working out social media for older adults…
In our recent work with Healthways SilverSneakers Fitness Program, we’ve discovered that older adults are readily embracing social media – to share health, fitness and life goals –by increasing engagement among a mature audience by twenty-fold in just a few months.
Posted in How to Go Social, Social Marketing, Zeitgeist & Coffee
Tagged brand communities, collaborative marketing, engagement, engaging mature adults, Facebook, health and wellness, Healthways, loyalty, matures, membership-based organizations, older adult communities, older adults, Silver Sneakers, social marketing, social marketing solution, social media, social media as a marketing tool, social media management suite, strategic social marketing, Zeitgeist & Coffee
March 30, 2010
Taking the High Road: Using Brand Amp to Counter Commoditization
How would your company respond to an industry-wide downward spiral of price promotion, reduced productivity, unreliable performance and increased commoditization?
Read how Media Logic client, MicroGroup, took the high road to stake its claim as a valued partner to OEMs.
January 21, 2010
Instant Uprising: The Late Show Wars
As brand communities vie to build consumer support, social media proves to be a powerful force for rallying the troops.
Posted in Social Marketing
Tagged brand communities, Conan O'Brien, Facebook, Jay Leno, NBC, social media, Tonight Show, Twitter
December 31, 2009
Crowd Control
A yuletide tale of the power of social media – an unsuspecting Rage Against the Machine overcomes the mighty X-Factor machine to nab the UK’s coveted “Christmas #1” through a highly-targeted, well-timed social media campaign.
November 24, 2009
Authenticity: Your Strongest Asset
Making a connection with any target audience will only hold value if the connection you create is honest.