Can social media marketing drive B2B inbound leads? I think so.
Can you be convinced?
If there is one truth in our new conversation-marketing world, it is that brands need to be fearless and try new things. Three big campaigns in the pipeline right now – from Pepsi, Domino’s and Taco Bell – are testing the new rules of marketing in a conversation-centric world.
Will these campaigns succeed? Fail? From a branding perspective, does it matter?
You need to make an emotional connection with your audience – in your stores, in your marketing, at every possible touchpoint.
