Tag Archives: brands
March 1, 2012
What Does the New Facebook Timeline Mean for Your Brand?
Facebook made a big announcement yesterday. Brands can effectively turn off the familiar wall and switch to Timeline. (Don’t know what Timeline is, here’s a good overview from Mashable).
Many major brands have already made the move, including Macy’s, Walmart, Sears, Puma, Louis Vuitton, Tiffany & Co. and American Express.
Should you?
Posted in Social Marketing
Tagged brands, Facebook, Facebook Timeline, marketing for a social world, Media Logic
March 15, 2011
Even When People are to Blame, the Brand is Responsible
Preventing mistakes like the infamous Chrysler F-bomb
When an individual representing Chrysler tweeted a derogatory remark about Detroit, a city Chrysler is invested in promoting, there was someone to fire, and there was an agency to let go.
Still, at the end of the day, the public holds the brand itself responsible for its social media streams. Chrysler will take the brunt of the impact.
As a result of the controversy, social media marketing takes a bit of a beating, as well.
January 5, 2010
Empowered Consumers Push Brands to Cut Loose
If there is one truth in our new conversation-marketing world, it is that brands need to be fearless and try new things. Three big campaigns in the pipeline right now – from Pepsi, Domino’s and Taco Bell – are testing the new rules of marketing in a conversation-centric world.
Will these campaigns succeed? Fail? From a branding perspective, does it matter?
December 22, 2009
Brand Amp: A Lesson from the Gleeks
You need to make an emotional connection with your audience – in your stores, in your marketing, at every possible touchpoint.
Posted in Branding, Social Marketing
Tagged branding, brands, connections, conversations, glee, gleeks, marketing, social media, Twitter
