Tag Archives: campaigns

Empowered Consumers Push Brands to Cut Loose

If there is one truth in our new conversation-marketing world, it is that brands need to be fearless and try new things. Three big campaigns in the pipeline right now – from Pepsi, Domino’s and Taco Bell – are testing the new rules of marketing in a conversation-centric world.

Will these campaigns succeed? Fail? From a branding perspective, does it matter?

Posted in Social Marketing

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