Tag Archives: communities
September 14, 2010
Social Media: Personal Authenticity = Marketing Authenticity
As someone keenly interested in the paradigm shift from traditional marketing to what we at Media Logic refer to as “modern marketing,” I recently had an insight from which others, in their pursuit of professional transformation, might benefit…
It took an insightful blog post from Alexandra Samuel to shift my perspective. And, in the process, help make me a better modern marketer.
Posted in How to Go Social, Social Marketing
Tagged 21st century marketing, Alexandra Samuel, authentic marketing, authenticity, communities, connections, conversations, In Real Life, interactions, IRL, marketing advice, modern marketers, modern marketing, offline life, online life, personal engagement, real life, reality, social media, technology adoption, values
June 7, 2010
Conversatiated: Who Leads the Conversation?.. Consumers? Communities? Companies? Part 2 of 2
In our regular installment of Conversatiated, two Media Logicians share an ongoing dialogue about marketing issues and challenges in a conversation-centric world. In Part 1 of this installment, Josh argued that modern technology and the social web have undeniably empowered individuals to develop and distribute their ideas and interests faster than ever before… While Fred contended that social media has also enabled individuals the world over to assemble of communities of shared ideas and interests…
In Part 2, watch them discuss what these trends mean those trying to using social media as a marketing tool…
May 26, 2010
Conversatiated: Who Leads the Conversation?… Consumers? Communities? Companies? Part 1 of 2
In our regular installment of Conversatiated, two Media Logicians share an ongoing dialogue about marketing issues and challenges in a conversation-centric world. In Part 1 of this series, Josh and Fred debate whether social media has ushered in a prevailing trend of individualism or community. How has modern technology and social media affected both? And what does it mean for marketers?
Watch their conversation and hear their thoughts…
April 21, 2010
Engaging the Aging: Creating Conversation for SilverSneakers
Through our recent work with Healthways SilverSneakers, Media Logic is proving the value of strategic social marketing for membership-based organizations. In partnership with us, SilverSneakers has employed a nimble social media content development strategy and our revolutionary social media management suite, Zeitgeist & Coffeesm, to enhance its engagement with members – increasing participation, fostering loyalty and stimulating new membership growth.
Watch as our conversation manager, Michelle, provides a behind-the-scenes look at how Media Logic and SilverSneakers are using social media as a marketing tool for collaboration and interaction with an active community of older adults.
Posted in How to Go Social, Social Marketing, Zeitgeist & Coffee
Tagged collaboration, communities, conversation manager, engagement, growth, interaction, loyalty, membership organizations, seniors, Silver Sneakers, social media as a marketing tool, social media content development, social media management suite, strategic social marketing, Zeitgeist & Coffee