Tag Archives: connections
June 3, 2011
Handshakes and LinkedIn Connections (Just like Peas and Carrots)
Over the course of the past year, I’ve had the pleasure to foster several new vendor partnerships (B2B). In each case, an invitation to join their LinkedIn networks followed our initial project conversations.
On the heels of one recent exchange, it occurred to me that an invitation to make social media alliances/associations had become a gesture grounded in normalcy – no different than adding contact info to a rolodex or data-base in the old days. Online life and offline life have aligned: tool in some cases, skill in others.
It also occurs to me that although this mode of relationship-building requires little lift, it shares far deeper insight into folks who are all but strangers initially. For me, it has the makings of an unspoken trust initiator. Without much effort, you have some credibility with one other.
Posted in Lead Capture and Nurturing
Tagged b2b social media, connections, linkedin, social media
March 22, 2011
Keep the Meaning Behind Social Media Buzz Words
If you spend any time at all on social media marketing, you notice that what’s desirable in real life (IRL) – relationships, conversation and engagement – is also pursued in social media marketing. These results are so prized they have become buzz words…
How do we keep the meaning behind the hype?
September 14, 2010
Social Media: Personal Authenticity = Marketing Authenticity
As someone keenly interested in the paradigm shift from traditional marketing to what we at Media Logic refer to as “modern marketing,” I recently had an insight from which others, in their pursuit of professional transformation, might benefit…
It took an insightful blog post from Alexandra Samuel to shift my perspective. And, in the process, help make me a better modern marketer.
Posted in How to Go Social, Social Marketing
Tagged 21st century marketing, Alexandra Samuel, authentic marketing, authenticity, communities, connections, conversations, In Real Life, interactions, IRL, marketing advice, modern marketers, modern marketing, offline life, online life, personal engagement, real life, reality, social media, technology adoption, values
January 4, 2010
Looking Ahead, Looking at Headlines
In the fleeting moments of a turbulent, unpredictable and unflaggingly interesting decade, one need only look at some of the headlines and newsbites of the day to see the shape of marketing things to come.
Posted in Social Marketing
Tagged authenticity, connections, engagement, Facebook, flexibility, immediacy, marketers, marketing, social media
December 22, 2009
Brand Amp: A Lesson from the Gleeks
You need to make an emotional connection with your audience – in your stores, in your marketing, at every possible touchpoint.
Posted in Branding, Social Marketing
Tagged branding, brands, connections, conversations, glee, gleeks, marketing, social media, Twitter