Tag Archives: content marketing strategy
September 7, 2012
Client’s Global Growth Attests to Strong International Brand Presence
Not every marketing agency has the opportunity to be part of team that builds a global brand, and what’s exciting to us is that awareness of the Fortitech name in localized regions around the world now often precedes a formal introduction to a Fortitech representative — which makes that first meeting a lot warmer and often more productive toward sales.
Posted in Branding
Tagged brand awareness, brand building, content marketing strategy, Fortitech, marketing for a social world, Media Logic
September 8, 2010
Tardy for the Party: Medical Marketing and Social Media
Is it HIPAA-noia? A fear of lack of control? Whatever the reason, most medical marketers have been late to the social media party. All that, however, seems to changing according to a recent article on Portfolio.com: “This is new territory for medical marketing. Ten years ago, it was innovative if hospitals had websites. Now, medical institutions area tweeting, creating Facebook pages, making videos for YouTube and posting photos on Flickr.”
While we cheer this growing acknowledgement of social media as a marketing tool, we wonder about the effectiveness of most hospitals’ efforts as they “dip their toes into the water.” Are they building engagement? Are they forming communities? Are they advancing their brand and differentiating?
