The June special issue of Fast Company featured “The 100 Most Creative People in Business”. The section about JP Morgan Chase Foundation’s President, Kimberly Davis, caught my attention instantly because her story helps illustrate some of our own findings here at Media Logic about brand engagement, and similar transparency versus authenticity obstacles that we have encountered with our financial clients and observed in our recent research whitepaper.
The Media Logic Team
06.21.10
Over the past 18 months, businesses across industries have watched social media swiftly migrate to the center of marketing and business strategy. Organizations large and small are not only embracing social media, but are discovering innovative ways to use social media as a business tool, by moving “the conversation” to the center of their decision-making processes. However, businesses in the financial services sector have been slower than their consumer brand cousins to embrace social media.
Media Logic’s latest whitepaper, Fear not! How financial service institutions can put the ‘Big 6’ social marketing strategies to work, suggests strategies, platforms, and control protocols for how financial service institutions and other regulated businesses can begin to step into social marketing without fear.
We have a Firestone Complete Auto Care Store across the street from our office here at Media Logic. They mainly sell tires and do some other car care maintenance. I hadn’t been in the store in a year or so, but this week I had to stop in to get my wiper blades replaced (I know, I should’ve gone to Pep Boys and saved $20, but I didn’t).
Upon entering the store it was clear that the interior had been completely overhauled since my last visit. They did a really nice job. It was as if Firestone decided to tap the modern marketing ethos – facilitate conversation and establish authenticity – as their design inspiration.
We are conversation-centric in theory… and in practice. We’re using social media to put collaboration and conversation at the core of our business. Are you?
In this installment of Conversatiated, Media Logic Account Supervisors Josh and Fred discuss Edelman’s 2010 Trust Barometer and its implications on gauging consumer trust and assessing the value of P2P advice in 2010 and beyond.
Advertisers everywhere are prognosticating the future of mobile advertising in modern integrated marketing. In this edition of Conversatiated, Media Logic Account Supervisors Josh Martin and Fred Ulrich share their perspectives on the evolution of mobile advertising in a conversation-centric world.
