Tag Archives: conversations
December 23, 2009
Singing the Praises of Media Logic’s “Joyful Noise”
Media Logic’s annual holiday card, “Joyful Noise,” generated lots of cheers from clients, colleagues and friends.
Posted in Social Marketing, Social Promotions
Tagged conversations, creative partners, Facebook, holiday card, partnership, pop candy, social promotions
December 22, 2009
Brand Amp: A Lesson from the Gleeks
You need to make an emotional connection with your audience – in your stores, in your marketing, at every possible touchpoint.
Posted in Branding, Social Marketing
Tagged branding, brands, connections, conversations, glee, gleeks, marketing, social media, Twitter
December 7, 2009
Media Planning in a Future Age (aka Now)
Do not wait for your customers to stumble to you based on the results of an algorithm. Tap directly into the power of the conversations that technology is emboldening your customers to have with, or about, your product or service.
November 17, 2009
Social Media Will Impact Your Business – Just Ask Rock Art Brewery
Normally, when a company has its legal office fire off a “cease and desist” letter, it expects compliance – especially if it is a billion-dollar corporation. However, the days of a quick hit of the “easy button” to keep your brand’s death grip on perceived intellectual property might be over, especially if you tweak the wrong tribe.
November 11, 2009
Conversation-Centric Strategy: The NFL Needs To Let Social Media Fly
With all its emphasis on control and discipline, is it any wonder why the NFL can’t quite understand social media? Like a rain-slicked fumble flopping about the red zone turf, the league just can’t seem to get a handle on it.
October 28, 2009
Stop the Social Media Madness
Marketers have been expending an enormous amount of energy reporting on and discussing social media marketing. News outlets, forums, blogs and associations devote a huge amount of time and space to the topic – and there is no shortage of “solutions” being offered to help companies get the most out of social media marketing. But have you noticed the tone is starting to get a little desperate? Does it feel like we are using fear tactics to get the point across? I have to ask: Have we created mass hysteria over the subject of social media?
October 15, 2009
Z&C Poll: Pepsi iPhone App — Major Mishap or Non-Issue?
Pepsi sure has stirred up a storm with its ‘AMP UP Before You Score’ iPhone App. Bloggers are all over it, accusing the makers of a kind of casual sexism we haven’t seen in decades. Defenders suggest that since women were involved in the concept and development of the App, there’s nothing to see here.
Tell us what you think. See what others think.
Take the Z&C Poll.
And be sure and come back and give us a quick comment.
Posted in Social Marketing, Zeitgeist & Coffee
Tagged blogging, branding, conversations, iPhone, mobile apps, Pepsi, Zeitgeist & Coffee