Tag Archives: Cost Plus World Market
February 17, 2011
Cost Plus World Market: A Study in Zen and the Art of Conversation Management
Cost Plus World Market, a retail and online marketplace for international gifts, home accents and foods launched its Facebook presence in November and already boasts more than 258,000 fans.
In an environment where 9 out of 10 companies feel that they are doing a poor job using social media, what has World Market tapped into that others may be missing?
Here’s our analysis.
Posted in Branding, Social Marketing, Social Promotions
Tagged brand engagement, brand experiences, brand value, branding, Cost Plus World Market, customer engagement, customer remarketing, Facebook, Facebook Likers, online shopping, owned media, Social Marketing, Social Promotions, user-generated content
