Tag Archives: customer relationships
April 26, 2011
Credit Card Issuers Revamp Rewards to Attract and Retain Customers
A recent study from Colloquy and Swift Exchange reports that the financial services sector provides $18 billion worth of rewards per year – more than any other sector – but one-third of these rewards go unredeemed. Recognizing the potential value of loyalty programs to long-term customer relationships, new offers are emerging that lure consumers away from competitors and tap the consumer bases of major retailers.
As banks begin to lend again and as credit card offers trend upward, card issuers are focusing their efforts on high-spenders with good credit scores. These sometimes reluctant customers are being courted with offers that are more enticing than usual if they join or switch cards. Once they sign up, they are pampered with revamped rewards programs – an effort to drive spending, encourage redemption and consequently maintain loyalty.
December 7, 2009
Media Planning in a Future Age (aka Now)
Do not wait for your customers to stumble to you based on the results of an algorithm. Tap directly into the power of the conversations that technology is emboldening your customers to have with, or about, your product or service.