Tag Archives: data gathering
October 29, 2010
B2C brands are discovering the remarkable reach of social promotions.
Pepsi has reported that every entry in its Refresh Project generates, on average, 5,000 votes. That means the 5,000 projects Pepsi had approved and posted to its Refresh site by June 2010 generated 25 million direct engagements. And those 25 million represent only the tip of the iceberg relative to the total media reach generated by the 5,000 posters who promoted their causes through their own social networks.
Social promotions, defined here as any intentional social engagement – queries, polls, contests and other structured invitations to interact with a brand – seed the social landscape, trigger interaction and inspire sharing. Their success is changing how brands look at social media – reducing fears and opening minds.
Alterian SM2, audience, data gathering, dynamic content management environment, Facebook, marketing agencies, product development, social engagement, social media integration, social media monitoring, social media reach, social media ROI, social networks, Social Promotions, The Pepsi Refresh Project, two-way conversations, Zeitgeist & Coffee