Tag Archives: Doritos
February 9, 2011
Since this was the year of the Social Super Bowl (or the Not So Social Super Bowl), Media Logic thought it’d be fun to do a (non-scientific and non-representative) analysis of how social media extended and amplified the ads a couple of days out. UPDATE: see related article in Advertising Age.
We conducted a fast poll of everyone who works here, and then did a fast scan of the tweets and stories respondents pointed us to.
Here’s what we learned.