Tag Archives: Emerging Media
February 3, 2010
"Cheer" Up! Even P&G GM Had Social Media Wrong
If you feel that you may have been dismissive about the marketing power of social media, “Cheer” up. Stem the “Tide” of negativity. I’m going to let you in on a little “Secret.” Because, the reality is, many marketers shared this point of view. But perhaps none so famously as Procter & Gamble’s Ted McConnell.
Who’s Ted McConnell?
Posted in Social Marketing
Tagged conversations, Emerging Media, monetizing, Procter & Gamble, ROI, Social Marketing, social media, Ted McConnell
October 22, 2009
xTeam and xBOTs – Huh?
Like any organization, we’ve got our own vocabulary for some of the things we do around here.
October 1, 2009
I’d Buy a Lot of Things, Ideally. But I Won’t Buy Tweets.
The evidence is overwhelming — the days of just hammering our customers with as many impressions as possible and waiting for the anecdotal reaction are dead.