Tag Archives: engagement

Scholastic Engages Twitter Followers with #TitleTuesday Game and Giveaway

Did you see the fast and furious fun in Scholastic’s Twitter stream this afternoon? @Scholastic played a game called #titletuesday for an hour, striking upon one of the most engaging Twitter giveaways I’ve seen.

Posted in Social Promotions

FYE Generates Off-the-Chart Engagement with Lollapalooza Promo

Media Logic put its experience designing effective Facebook promotions to work for FYE and co-op partner EMI Music, and boy, did we rock it! FYEGUY’s “Make Me The FYE VIP” contest plugged into the excitement surrounding Lollapalooza 2011 with a custom post-a-video-and-vote promotion that really got people talking … and sharing.

Post-a-video-and-vote promotions can generate huge traffic and engagement. But they can fizzle when the passion for the promotion is just not there. For example, a recent post-a-video promotion by Dunkin Donuts, all about the coffee with no co-op tie-in, triggered a dismal video entry rate of just 2 out of every 100,000 DD likers. FYE on the other hand generated 2 video entries for every 1,000 likers – that’s 100x better than DD. And those videos pulled in more than 7,000 total visits to vote.

Posted in Influencer Marketing, Social Promotions

Getting In the Ring With the WWE

Media Logic recently teamed up with F.Y.E. and Vivendi Entertainment on a project that really tested our ability to move fast… and think even faster.

Under a deadline of less than 48 hours, we concepted, developed and executed a regionally focused promotion for the WWE in support of their flagship event: Wrestlemania XVII.

Posted in Social Marketing, Social Promotions

Keep the Meaning Behind Social Media Buzz Words

If you spend any time at all on social media marketing, you notice that what’s desirable in real life (IRL) – relationships, conversation and engagement – is also pursued in social media marketing. These results are so prized they have become buzz words…

How do we keep the meaning behind the hype?

Posted in Social Marketing, Social Promotions

Media Logic Retail Marketing Report Update: 15 Retailers Beat the Facebook Trend

Walmart makes a big jump on both Facebook and Twitter. Bass Pro Shops, New York & Company, Pottery Barn, Gymboree, Lane Bryant, Ann Taylor, Williams-Sonoma, Chico’s, Macy’s, Bebe, Cabela’s, CVS, Banana Republic and Bed Bath & Beyond also show strong 2011 growth. Meanwhile, Kohl’s, TJ Maxx, Lowe’s, Walgreens and J. Crew flatline.

It took a bit of work to separate wheat from chaff for the January-to-March update to the Media Logic Retail Marketing Report. Most tracked brands experienced a slowdown in fan acquisition after the holidays.

But 15 retailers defied the general trend and posted continued fan base growth into the first months of 2011. What did they do? And what can we learn?

Gain access to the full article to discover what retail sectors and social marketing strategies are yielding the greatest growth on Facebook. Plus, view the complete Liker growth chart for the 100 surveyed retail brands.

Get the Full Article »

Posted in Social Marketing, Social Promotions

Even When People are to Blame, the Brand is Responsible

Preventing mistakes like the infamous Chrysler F-bomb

When an individual representing Chrysler tweeted a derogatory remark about Detroit, a city Chrysler is invested in promoting, there was someone to fire, and there was an agency to let go.

Still, at the end of the day, the public holds the brand itself responsible for its social media streams. Chrysler will take the brunt of the impact.

As a result of the controversy, social media marketing takes a bit of a beating, as well.

Posted in Social Marketing, Zeitgeist & Coffee

What is Zeitgeist & Coffee?

As recently as just two years ago we were all okay being marketed to. Passively. And in nothing like real-time.

No longer.

Technological changes, specifically in mobile devices and social media, have driven a rapid evolution of our marketing culture. Today, in addition to up-to-the-second information, consumers expect sincere two-way communication between themselves and the businesses and organizations with which they would like to have relationships. Owned media – websites, social sites, stores, etc. – must now take the strategic point, ahead of traditional advertising and public relations, in branding and promotions.

It’s all very exciting. But the time and resource demands of real-time engagement through owned media is stressing – and often breaking – established marketing budgets, protocols … and relationships.

To meet the challenges and take advantage of the incredible communication opportunities now available, Media Logic created Zeitgeist & Coffee, a real-time marketing collaboration and management platform.

Posted in Social Marketing, Web Assets, Zeitgeist & Coffee

Engaging in a Legacy – Social Media and Social Change

The launch of an innovative community website celebrating the Presidency and legacy of John F. Kennedy has our interests piqued – as an example of cause-related marketing and online community building… With the site launching today, we’re eager to watch how it will build engagement and inspire action.

Posted in Social Marketing

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