Tag Archives: engagement
May 28, 2010
Four Metrics for Determining the Value of a Facebook Fan
How much is a Facebook fan worth?
There has been a lot of discussion about this topic lately, among brands and marketers alike, that are struggling to quantify the value of social marketing efforts. Here in Albany, a local car dealership has been advertizing a $50 incentive to become their fan on Facebook. Another company has come up with a formula that they consider to be a scientific method of putting a dollar value on a fan, while other marketers rebut this formula as inaccurate.
So, who is right?
Posted in Measure and Refine, Social Marketing
Tagged authority, brand advocacy, consumer motivation, engagement, general KPIs, influence, loyalty, marketing impact, metrics, reach, real value of Facebook fans, social marketing, social media as a marketing tool, social media optimization strategies, strategic social marketing, value of social connections, value of social marketing
May 5, 2010
Making Social Media Work Out for Older Adults
Here at Media Logic, we’ve been busy working out social media for older adults…
In our recent work with Healthways SilverSneakers Fitness Program, we’ve discovered that older adults are readily embracing social media – to share health, fitness and life goals –by increasing engagement among a mature audience by twenty-fold in just a few months.
Posted in How to Go Social, Social Marketing, Zeitgeist & Coffee
Tagged brand communities, collaborative marketing, engagement, engaging mature adults, Facebook, health and wellness, Healthways, loyalty, matures, membership-based organizations, older adult communities, older adults, Silver Sneakers, social marketing, social marketing solution, social media, social media as a marketing tool, social media management suite, strategic social marketing, Zeitgeist & Coffee
April 29, 2010
Modern Marketing Manifested in Retail Design
We have a Firestone Complete Auto Care Store across the street from our office here at Media Logic. They mainly sell tires and do some other car care maintenance. I hadn’t been in the store in a year or so, but this week I had to stop in to get my wiper blades replaced (I know, I should’ve gone to Pep Boys and saved $20, but I didn’t).
Upon entering the store it was clear that the interior had been completely overhauled since my last visit. They did a really nice job. It was as if Firestone decided to tap the modern marketing ethos – facilitate conversation and establish authenticity – as their design inspiration.
April 27, 2010
Conversatiated: Mr. Personality Gets Engaged
In this installment of Conversatiated, Media Logic Account Supervisors Josh and Fred discuss how an effective conversation-centric marketing strategy requires more than just great personality to garner engagement and loyalty.
April 21, 2010
Engaging the Aging: Creating Conversation for SilverSneakers
Through our recent work with Healthways SilverSneakers, Media Logic is proving the value of strategic social marketing for membership-based organizations. In partnership with us, SilverSneakers has employed a nimble social media content development strategy and our revolutionary social media management suite, Zeitgeist & Coffeesm, to enhance its engagement with members – increasing participation, fostering loyalty and stimulating new membership growth.
Watch as our conversation manager, Michelle, provides a behind-the-scenes look at how Media Logic and SilverSneakers are using social media as a marketing tool for collaboration and interaction with an active community of older adults.
Posted in How to Go Social, Social Marketing, Zeitgeist & Coffee
Tagged collaboration, communities, conversation manager, engagement, growth, interaction, loyalty, membership organizations, seniors, Silver Sneakers, social media as a marketing tool, social media content development, social media management suite, strategic social marketing, Zeitgeist & Coffee
January 28, 2010
Choreographing a New Approach to Admissions
Geeks become Gleeks in Yale’s latest recruitment video…
January 4, 2010
Looking Ahead, Looking at Headlines
In the fleeting moments of a turbulent, unpredictable and unflaggingly interesting decade, one need only look at some of the headlines and newsbites of the day to see the shape of marketing things to come.
Posted in Social Marketing
Tagged authenticity, connections, engagement, Facebook, flexibility, immediacy, marketers, marketing, social media
December 7, 2009
Media Planning in a Future Age (aka Now)
Do not wait for your customers to stumble to you based on the results of an algorithm. Tap directly into the power of the conversations that technology is emboldening your customers to have with, or about, your product or service.
November 24, 2009
Authenticity: Your Strongest Asset
Making a connection with any target audience will only hold value if the connection you create is honest.