Tag Archives: engagement
November 17, 2009
Social Media Will Impact Your Business – Just Ask Rock Art Brewery
Normally, when a company has its legal office fire off a “cease and desist” letter, it expects compliance – especially if it is a billion-dollar corporation. However, the days of a quick hit of the “easy button” to keep your brand’s death grip on perceived intellectual property might be over, especially if you tweak the wrong tribe.
November 11, 2009
Conversation-Centric Strategy: The NFL Needs To Let Social Media Fly
With all its emphasis on control and discipline, is it any wonder why the NFL can’t quite understand social media? Like a rain-slicked fumble flopping about the red zone turf, the league just can’t seem to get a handle on it.
October 6, 2009
Jack (Better) Be Nimble
When market conditions change, you need to respond quickly and concisely. That could mean repositioning your product, redefining your audience or changing the vehicles you use to communicate.
October 1, 2009
I’d Buy a Lot of Things, Ideally. But I Won’t Buy Tweets.
The evidence is overwhelming — the days of just hammering our customers with as many impressions as possible and waiting for the anecdotal reaction are dead.