Tag Archives: Facebook
April 26, 2013
Motivational Hashtag at Core of Retailer’s Social Media Campaign
Since 75% of social media users now use hashtags, it’s no wonder retailers are using them in social marketing efforts (check out 9 Ways Retailers Use Hashtags to Promote Branded Content). For example, at the core of Dick’s Sporting Goods’ (DSG) “Every Runner Has A Reason” campaign is the #RunFor hashtag.
April 15, 2013
Link Roundup: What You Don’t Want to Miss in Social Media and Tech
A collection of social media and tech stories related to Foursquare (which has raised $41 million), Facebook Home (which is now available on certain Androids), Apple’s iPhone (the smartphone of choice for teens), Vine (web embedding now available), mobile apps (downloads on the rise) and Twitter (music service acquisition)…
Posted in Social Marketing
Tagged Apple, Facebook, foursquare, marketing for a social world, mobile apps, Twitter, Vine
April 11, 2013
Facebook’s Still #1 for Teens, Emerging Platforms Increasing in Importance
Don’t abandon your focus on Facebook just yet! A new study from Piper Jaffray confirms that Facebook remains the most important social network among teenagers, with Twitter narrowly lagging behind in the #2 spot. Instagram clocks in as the third most popular social network, earning about half the votes of Facebook. But popularity of mobile apps like Vine, Snapchat and Kik continues to increase for the demographic.
Posted in Retail & Consumer, Social Marketing
Tagged Facebook, Google, instagram, marketing for a social world, Twitter, YouTube
August 27, 2012
5 Common Sense Social Practices Businesses Often Ignore
It’s never too late for a refresher (or reminder) course. Is your business doing all five things below?
1. Cross-promote your links.
No matter how many social platforms your business has, you should cross-promote them as much as possible. Your Twitter bio should include links to your Facebook and Pinterest pages. Your Facebook page should link to Pinterest and Twitter, and so on… Why? Because why not? Your likers should know where they can connect with you elsewhere. The worst that could happen is they don’t click. Otherwise, they do. New fans!
Posted in Social Marketing
Tagged customer engagement, Facebook, marketing for a social world, Pinterest, Twitter
May 11, 2012
Demographics Schmemographics: Who You Callin’ a Mother?
By definition I am a mommy blogger, but don’t you dare call me one. The category irks me. Or maybe the stereotype irks me. Most mommy bloggers I know don’t blog “just” about being mommies, and they certainly don’t blog about coupons or cleaning products. They blog about things like relationships, half-marathons and poetry, like I do (though I sometimes take weeks off between posts despite knowing better through my day job).
Do not refer to me as “soccer mom” or “hockey mom,” either, though my sons play both sports. You should also avoid “SAHM” (though I was one for a while) and “working mom” (duh, isn’t every mother? The President says so, anyway). Yes, what they say about people who assume is true, and mom stereotypes are old-school. I don’t drive a minivan or a humungous SUV. I don’t buy diapers, lunchmeat or fruit roll-ups. I don’t organize bake sales (who would dare to these days?) or hide in the bathroom for alone-time.
Posted in Social Marketing
Tagged bloggers, blogging, Facebook, Klout, marketing for a social world, Twitter
April 25, 2012
Beating the Big Guys at Their Own Game through Word of Mouth
Last weekend, a small movie, financed for about $13 million and headlined by a comedian you likely aren’t that familiar with, took the number one spot at the box office, grossing more than $33 million in its opening weekend. How?
Posted in Social Marketing
Tagged Facebook, Kevin Hart, marketing for a social world, Twitter
April 20, 2012
Social on the Fly
Air travel and I have a checkered past. I’ve shared arm-rests with the delightful and the un-savory. As such, the recent KLM Airlines venture into socially-enabled seat assignments intrigues me.
The Netherlands-based carrier takes the crap shoot out of airline seating through “Meet and Seat,” allowing flyers to find their perfect seatmates based on access to social media profiles on Facebook and Linked In. (The service is open to ticketed passengers on select KLM flights. If you find yourself flying on KLM from JFK or SFO, you can try it out. You must have a booked ticket to peruse who is on board and where they are seated, and potential seatmates must have opted in.)
Consider the possibilities.
Posted in Social Marketing
Tagged Facebook, KLM, marketing for a social world
April 5, 2012
Pinterest Becomes Definitively Social
When it comes to social, nothing makes me happier than when a Web-based platform claiming to be “social” really makes it possible for people to connect and build relationships in the real world. You know, getting so-called “friends,” “connections,” “likers,” etc. off their computer screens and mobile devices and into actual places like restaurants and living rooms. So when I heard about the latest Pinterest trend I got really excited.
Posted in Emerging Media
Tagged Facebook, marketing for a social world, Pinterest, social engagement
March 8, 2012
Brands’ Social Engagement Reflects Fan Outrage and Delight
Never a dull moment in the social world! It’s been a wild week for brands on Media Logic’s Retail Social Juice Index (RSJI). We’ve seen engagement spiking due to incredibly diverse influences, ranging from the standard best practices to political firestorms and a pesky urban myth!
We’ve seen it before: When people want to speak out, they take to a brand’s Facebook wall. This week ProFlowers (joined also by Sleep Number Beds) appeared among our brands on the move after thousands and thousands of consumers called for a boycott of Rush Limbaugh — and his advertisers.
March 6, 2012
Retail Politics
It’s an election year and fists are flying. No, not in the streets of battleground states, but in that new forum for direct democracy: Facebook.
Less than a month after the social explosion that surrounded the Susan G. Komen foundation’s decision to discontinue its grants to Planned Parenthood for breast cancer screening services, and just three months after Lowe’s stepped into the political buzz saw when it pulled ads from the TV show “All-American Muslim,” a new battle has broken out.
Posted in Social Marketing
Tagged Facebook, Media Logic, ProFlowers, Retail Social Juice Index, Rush Limbaugh, Sleep Number
