Tag Archives: Facebook
July 28, 2011
Should Brands be Chicken When It Comes to Facebook?
Does sentiment drive openness or does openness drive sentiment?
There is no easy answer to this “chicken or egg” question. But there is no question social media is opening up (a quite public) window on the relationship between top retail brands and their customers. And though it is not necessary for retailers to prioritize openness – say, by defaulting likers to a “Top Posts” Facebook wall – not doing so (or being unable to do so), particularly when key competitors can, says something about a brand and offers clues as to how that brand operates in social space.
Media Logic has just completed a quick analysis of the relationship between brand sentiment/passion and the willingness of brands to prioritize customer posts on an open Facebook wall. We examined brands in three retail sectors – Department stores, Discount and Value stores and Hobby stores.
July 15, 2011
FYE Generates Off-the-Chart Engagement with Lollapalooza Promo
Media Logic put its experience designing effective Facebook promotions to work for FYE and co-op partner EMI Music, and boy, did we rock it! FYEGUY’s “Make Me The FYE VIP” contest plugged into the excitement surrounding Lollapalooza 2011 with a custom post-a-video-and-vote promotion that really got people talking … and sharing.
Post-a-video-and-vote promotions can generate huge traffic and engagement. But they can fizzle when the passion for the promotion is just not there. For example, a recent post-a-video promotion by Dunkin Donuts, all about the coffee with no co-op tie-in, triggered a dismal video entry rate of just 2 out of every 100,000 DD likers. FYE on the other hand generated 2 video entries for every 1,000 likers – that’s 100x better than DD. And those videos pulled in more than 7,000 total visits to vote.
Posted in Influencer Marketing, Social Promotions
Tagged Dunkin Donuts, engagement, Facebook, fye, FYEGUY, Media Logic
July 11, 2011
Google is My +1
After a few rounds of invite begging, invite suspension, resumed invite begging and finally invite reception, I have joined the excited wash of Google+ adoptees. I’m building circles and linking in my Picasa photos and other assorted Googleware like a good Google-ite should.
But once I got through with the initial stages of the experience –“It’s shiny! It’s new! Must. Click. Everything!” – the resounding feeling I was left with was mostly … now what?
Most of my “friends” (beyond the early adopters and the thinkgeek.com set) aren’t yet on Google+ so it’s hard to get a grasp on how rich the experience will be. It’s got a nice, clean look, and feels fairly intuitive, but will it really be able to unseat the mighty Zuckerberg?
Posted in Emerging Media
Tagged Facebook, Google, social networks
July 6, 2011
FYE – Independence Week’s Big Facebook Winner
Two big promos drive FYEGUY. Famous Footwear, Justice and BJ’s buy likers with discounts. And Walmart breaks 7 million by simply wishing America a Happy Birthday.
Posted in Social Promotions
Tagged BJs Wholesale Club, Facebook, Famous Footwear, FYEGUY, Justice, Walmart
June 29, 2011
Fighting for Acceptance: Social Media and MMA
I’m a huge fan of mixed martial arts. I love everything about it – the competition, the talent, the thrill. And like most MMA junkies living in the great state of New York, I’m waiting with baited breath to be able to attend a live fight in my own home town. But that’s another post for another blog.
Well … maybe not. See, the way I look at it, the controversy surrounding the legalization of MMA in New York is directly related to one thing: its reputation. Or, more specifically: the misinformation that has formed its reputation. And, boys and girls, what do we know about misinformation? It often occurs due to a lack of communication, a lack of awareness. It’s no surprise to me that many people who oppose MMA admittedly don’t actually know that much about it.
Dana White – president of the Ultimate Fighting Championship (UFC), the largest MMA promotion company in the world – knows this all too well. That’s why he spends who-knows-how-many thousands of dollars trying to educate the public on the sport. In his fight to win over New York lawmakers, he’s written opinion pieces in city newspapers, commissioned studies to show how much revenue MMA fights would bring to the state, and done countless interviews with news channels and radio shows. And while he’s educating lawmakers and the public about MMA, he’s doing something else, as a result: a heck of a lot of marketing and promotion for both the sport and his company. Pretty smooth.
But White’s smartest move in this “fan base acquisition” endeavor, without question, was his decision to take UFC social.
Posted in Social Promotions
Tagged Facebook, mixed martial arts, MMA, social media, Twitter, UFC, Ultimate Fighting Championship
June 27, 2011
Smurfette an Unlikely Brand Hero, Though Sweepstakes Still the Biggest Liker Drivers
Eddie Bauer hangs onto its #1 spot, while two other retailers – FYE and PacSun – repeat on Media Logic’s Top 10 Facebook Retailers list for the week ending 6/26.
Even without an active giveaway, Eddie Bauer again took the top spot on our list of Facebook retailers. The other two repeaters in the top 10 – FYE and PacSun – had to work a bit harder. Fans of FYEGUY got the chance to win a VIP Lollapalooza experience, and PacSun entered the 1-million fan club with a “1 Million Fan March” Liker threshold promotion.
Other retailers luring fans with sweepstakes this week included CVS, Burlington Coat Factory, L.L. Bean and Old Navy. CVS just wrapped up a liker threshold promotion, adding greater than 7% this week for the #2 spot. Burlington Coat Factory placed #3, fueled by its “Brag About It” challenge. And #8 Old Navy surged with an MLB World Series sweepstakes.
L.L. Bean (#4) made our list for the first time with a sweepstakes that promised $100 a day and a grand prize of $5,000. However, after good spring runs, outdoor recreation brands Cabela’s, Bass Pro Shops and Gander Mountain all fell out of the top 10.
Posted in Social Promotions
Tagged eddie bauer, Facebook, FYEGUY, PacSun, retail, Walmart
June 24, 2011
A Facebook Liker Spike of More Than 10% Helps Fashion Retailer Ann Taylor Grow Fan Base by Over 17%
Earlier this month, Ann Taylor’s Facebook page jumped up by more than 10 percent over the 3-day period June 5-8, and in the month since launching a shopping spree contest, Ann Taylor’s liker base has grown more than 17 percent. It will be interesting to see if Ann Taylor can engage its new fans.
Posted in Social Promotions
Tagged Ann Taylor, Facebook, Social Promotions
June 21, 2011
Music, Movies and TV Drive Likes For the Week Ending 6/19
FYEGUY and Amazon.com Music & TV have been fighting for the title of fastest growing brand the last few weeks on the Media Logic Top 10 Facebook Retailers list.
FYEGUY held the top spot (in terms of percentage growth) for the week ending 5/30, building Likers on the back of two strong back-to-back promotions. Amazon.com Music & TV bested the mall chain last week with a Liker-threshold contest that offered a big Father’s Day discount on “ESPN Films: 30 for 30 Limited Edition Collector Set” if the site attracted 32,000 fans (which it did). And then this week, FYEGUY moved back ahead with a hot Lollapalooza promo.
However, this week also saw Eddie Bauer beat both entertainment retailers at their own game with a music giveaway sweepstakes that drove a Liker spike of almost 16 percent.
Posted in Social Marketing, Social Promotions
Tagged amazon.com, Cabela's, eddie bauer, Facebook, fye, retail
June 15, 2011
Is Amex’s The Social Currency™ Social or Spin?
Amex consistently delivers the new and the innovative: from striking a deal with the USPS to sell Amex gift cards in post offices to launching their Foursquare partnership during SXSW or developing “Serve” the next-gen digital payment platform that may someday do away with cash and card payments. With this outstanding record, naturally The Social Currency ™ piqued my interest. I wondered, “What does that mean? Can Amex deliver on branding a rewards currency with such a loaded and overused word?”
Posted in Financial services, Social Marketing
Tagged American Express, branding, Facebook, foursquare, rewards