Tag Archives: Facebook
June 13, 2011
Media Logic Clients FYE and Cabela’s Take #1 and #3 Spots on the Top 10 Facebook Retailers List for the Week of 6/6
We work hard at Media Logic to remain neutral in our reporting on the state of marketing for a social world. There is a lot of good news and a lot of great ideas to spread around. We don’t need to be hogs. And honestly, we think “rising Likers lifts all boats.”
But we have to admit that it does feel pretty good to tell you that at 21 percent, the fastest-growing major brand on Facebook for the week ending June 5 was none other than our founding retail account FYE. It also feels pretty good to report that the third fastest-growing brand, Cabela’s, is a Media Logic client, too.
Against some pretty mighty odds, FYE has been growing its FYEGUY social persona at a prodigious rate as of late. In our recent webinar, FYE Naked, we boldly predicted that growth wouldn’t stop – that it would spike. That prediction came true when back-to-back Facebook-based social promotions, Angry Birds and Tech N9ne, drove the big percent increase in Likers and our Zeitgeist & Coffeesm-managed social effort earned FYE the highest Facebook engagement score among 100 tracked brands.
Posted in Social Marketing, Social Promotions
Tagged Cabela's, Facebook, fye, marketing for a social world, social media, Social Promotions, Zeitgeist & Coffee
May 31, 2011
Outdoor Brands Gander Mountain, Cabela’s, Bass Pro Shops and Orvis Attract Fans Fastest in the Week Ahead of Memorial Day
Looks like Facebook is becoming basic gear for fans of the outdoors!
Posted in Social Marketing
Tagged Bass Pro Shops, Cabela's, Facebook, Gander Mountain, Orvis, PacSun, The Home Depot, Walmart
May 26, 2011
Revving Up Social Marketing For Cabela’s
Cabela’s just added Media Logic to their roster of marketing partners to amplify their social efforts. With all the hikers, anglers and hunters on our team, we couldn’t wait to get started!
Posted in Social Marketing, Social Promotions
Tagged Cabela's, customer engagement, Facebook, Social Marketing, Social Promotions, sweepstakes
April 29, 2011
Media Logic Bares All In “FYE Naked” Webinar – Now Online
Learn the naked truth about one retailer’s social media promotions
It’s not every day you get to see a brand in the buff. Media Logic pulls back the curtain back on FYEGUY, its ongoing social media marketing effort on behalf of FYE, the largest specialty digital entertainment retailer in the United States.
Posted in Social Promotions
Tagged Facebook, foursquare, fye, retail marketing, social media, Social Promotions, Twitter
April 15, 2011
Getting In the Ring With the WWE
Media Logic recently teamed up with F.Y.E. and Vivendi Entertainment on a project that really tested our ability to move fast… and think even faster.
Under a deadline of less than 48 hours, we concepted, developed and executed a regionally focused promotion for the WWE in support of their flagship event: Wrestlemania XVII.
Posted in Social Marketing, Social Promotions
Tagged engagement, Facebook, fye, influencer strategies, Social Promotions, Wrestlemania, WWE
April 14, 2011
Media Logic Makes a Jackass Out of FYE
All combined, the Jackass films produced by Johnny Knoxville and the gang have grossed more than $300 million worldwide. So with Jackass 3D (the most successful of the three pics) prepping for release on Blu-ray and DVD, Paramount and FYE turned to Media Logic to help them make a big, muddy, disgusting splash.
Leveraging exclusive content from the DVD (hosted on FYE’s “fyeguy” Facebook page), contesting and targeted facebook advertising – as well as fyeguy’s regular twitter and Facebook streams – we helped to build momentum for the release.
Then, when the DVD actually dropped, we followed that up with an additional foursquare promotion that closed the loop – driving customers directly to FYE stores nationwide.
Posted in Social Marketing, Social Promotions
Tagged Facebook, foursquare, fye, retail marketing, social media, Social Promotions, Twitter
March 18, 2011
Media Logic Retail Marketing Report Update: 15 Retailers Beat the Facebook Trend
Walmart makes a big jump on both Facebook and Twitter. Bass Pro Shops, New York & Company, Pottery Barn, Gymboree, Lane Bryant, Ann Taylor, Williams-Sonoma, Chico’s, Macy’s, Bebe, Cabela’s, CVS, Banana Republic and Bed Bath & Beyond also show strong 2011 growth. Meanwhile, Kohl’s, TJ Maxx, Lowe’s, Walgreens and J. Crew flatline.
It took a bit of work to separate wheat from chaff for the January-to-March update to the Media Logic Retail Marketing Report. Most tracked brands experienced a slowdown in fan acquisition after the holidays.
But 15 retailers defied the general trend and posted continued fan base growth into the first months of 2011. What did they do? And what can we learn?
Gain access to the full article to discover what retail sectors and social marketing strategies are yielding the greatest growth on Facebook. Plus, view the complete Liker growth chart for the 100 surveyed retail brands.
Posted in Social Marketing, Social Promotions
Tagged brand loyalty, conversation management, department/discount brands, engagement, Facebook, fan feedback, Media Logic Retail Marketing Report, media value, recreation brands, retail marketing, retailers, return on investment, social growth, Social Promotions, specialty apparel brands, specialty hardlines brands, Twitter, user-generated content