January 7, 2010
Michael Smith
Can social media marketing drive B2B inbound leads? I think so.
Can you be convinced?
Posted in Lead Capture and Nurturing, Social Marketing
Tagged b2b, brands, communications strategies, conversations, crowd-sourcing, customer relationships, empowered consumers, engagement, generating demand, integrated marketing, Marketo, prospects, purchase decisions, qualified leads, social media
October 6, 2009
Scott Rodgers
When market conditions change, you need to respond quickly and concisely. That could mean repositioning your product, redefining your audience or changing the vehicles you use to communicate.
Posted in Branding, Social Marketing
Tagged Branding, communications strategies, conversation-centric, engagement, generating demand, immediacy, integrated marketing, market conditions, penn mutual, product development, targeted messaging
