Tag Archives: highly-regulated industries

Inside the Crosshairs: Credit Card Reward Program Marketing

As credit card issuers grow their portfolios by concentrating their acquisition efforts on cardholders with higher spend, rewards are necessarily becoming a bigger part of the value proposition. According to a citation in a recent Bloomberg article, 71 percent of solicitations from the six largest U.S. issuers included rewards programs in their mailings just this past August.

Now, as part of monitoring market activities, the Consumer Financial Protection Bureau (CFPB) announced that it will review the clarity and transparency of reward disclosures.

Posted in Financial services

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