Media Logic Blog » holiday card http://blog.mlinc.com Just another WordPress site Thu, 02 Feb 2012 12:01:33 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 The Proof in the (figgy) Pudding http://blog.mlinc.com/social-promotions/the-proof-in-the-figgy-pudding/ http://blog.mlinc.com/social-promotions/the-proof-in-the-figgy-pudding/#comments Mon, 01 Feb 2010 13:15:46 +0000 Scott Rodgers http://logicaljuice.mlinc.com/?p=2342 Media Logic Holiday “Card” as “the perfect social season’s greeting.” Looking back on it a month later, that sentiment seems to have been particularly apt. Not only was the whole project fun and entertaining for us to conceive and execute, but it also proved to be a really good example of something we’ve been talking a lot about – that thinking and acting social can generate real conversation and results. “Joyful Noise” generated a huge spike in online activity. Within two days, our Facebook page views jumped over 300%. And traffic to Media Logic’s website surged as well. People were not only enjoying the card itself, but also sticking around to learn more about the company that created it. Then, the second wave came.]]> This past December, we sent out a press release introducing the Media Logic Holiday “Card” as “the perfect social season’s greeting.” Looking back on it a month later, that sentiment seems to have been particularly apt. Not only was the whole project fun and entertaining for us to conceive and execute, but it also proved to be a really good example of something we’ve been talking a lot about – that thinking and acting social can generate real conversation and results.

“Joyful Noise” generated a huge spike in online activity. Within two days, our Facebook page views jumped over 300%. And traffic to Media Logic’s website surged as well.  People were not only enjoying the card itself, but also sticking around to learn more about the company that created it.

Then, the second wave came.

Thanks to generous word of mouth, retweets from our Twitter stream and significant press coverage (including a pick-up by USA Today’s PopCandy blog), we saw our little bit of holiday buzz become quite a stir. Thousands viewed the card itself, and many moved on to check out the behind the scenes video and our Logical Juice blog.

Anecdotal response was also resoundingly positive, with comments coming from old friends, existing clients and new-found prospects. All in all, the project was a huge success. More than that, it’s another great example of how a Social Juice Promotion can go a long way toward building momentum, amplifying interest and supporting a brand.

]]> http://blog.mlinc.com/social-promotions/the-proof-in-the-figgy-pudding/feed/ 0 Singing the Praises of Media Logic’s “Joyful Noise” http://blog.mlinc.com/social-promotions/singing-the-praises-of-media-logic%e2%80%99s-%e2%80%9cjoyful-noise%e2%80%9d/ http://blog.mlinc.com/social-promotions/singing-the-praises-of-media-logic%e2%80%99s-%e2%80%9cjoyful-noise%e2%80%9d/#comments Wed, 23 Dec 2009 10:31:07 +0000 Tara Burnham http://logicaljuice.mlinc.com/?p=1990 Media Logic’s annual holiday card, “Joyful Noise,” generated lots of cheers from clients, colleagues and friends.]]> Singing the Praises of Media Logic's "Joyful Noise"Not to toot our own horn… BUT from the moment we sent our noisy holiday “card” to clients, vendors, friends and colleagues, we’ve been receiving lots of positive feedback on our musical season’s greeting. So if you haven’t heard it yet, you should give a listen on Facebook or play along on our interactive microsite, to learn what all this fuss is about:

“Love this Media Logic! So fun and so festive… Great idea.”

“Fantastic!…Happy Holidays and thank you for another great year of partnership.”

“Priceless! Brought a real smile during my humdrum work day. Please extend my best wishes to the team. (PS – some of you should probably keep your day jobs!)”

“Oh my goodness… Talk about raising the bar. Fabulous job team ML. Happy Holidays.”

“Kudos! This is amazingly, wonderfully creative and fun!”

“You’ve outdone yourselves this year. What a great e-card! Thanks for sending and happy holidays to all at Media Logic.”

“To the musical cast of Media Logic: This card is SO fantastic!! What joy, what fun! It’s been wonderful working with such creative partners this past year.”

“…Wanted to let you know we loved your Season’s Greeting Message that we watched on YouTube. You are definitely a creative bunch of people. It makes me wistful that I don’t have that gene in my DNA. Watching it was the perfect way to start our Friday.”

We’ve also seen our Twitter followers and Facebook fans sharing the noise through tweets, retweets and posts. We even got a shout out on the USA Today’s “Pop Candy” blog’s holiday hit list… A list that also includes SNL’s holiday special, Snoop Dogg’s appearance on the Martha Stewart Show and Jack Bauer’s interrogation of Santa.

This is just the kind of magic and catchy conversation that can be generated when Media Logic’s creative staff gets together to create a timely, lively Social Juice Promotion.

]]> http://blog.mlinc.com/social-promotions/singing-the-praises-of-media-logic%e2%80%99s-%e2%80%9cjoyful-noise%e2%80%9d/feed/ 0 Media Logic Makes Noise with Our Annual Holiday Card http://blog.mlinc.com/social-promotions/whats-in-a-noise/ http://blog.mlinc.com/social-promotions/whats-in-a-noise/#comments Wed, 16 Dec 2009 11:51:30 +0000 Tara Burnham http://logicaljuice.mlinc.com/?p=1902 Media Logic’s 2009 season’s greeting is the perfect mix of holiday cheer - featuring a rich blend of Joyful Noise and a splash of Social Juice. We hope you'll play along and invite you to... Give a listen on Facebook. Or play along on our interactive microsite (if you can't access Facebook). Either way, be sure to join in and share the Joyful Noise.]]> Media Logic Makes Noise with Our Annual Holiday CardMedia Logic’s 2009 season’s greeting is the perfect mix of holiday cheer – featuring a rich blend of Joyful Noise and a splash of Social Juice. We hope you’ll play along and invite you to…

Give a listen on Facebook. Or play along on our interactive microsite (if you can’t access Facebook).

Either way, be sure to join in and share the Joyful Noise.

Each year, our annual company holiday card presents an opportunity for us to get creative, get personal and get everyone we know in a festive mood… And over the years we’ve adopted a number of “different” approaches – from mailing out a working model of a Zoetrope to compiling festive collections of employee recipes, holiday memories, toys and more, the goal has always been to showcase the people, life and joy that fill our hallways every day.

This year was no different. It was just a bit louder.

We started with a simple request: “think of a noise.” Then, we filmed each employee making that noise. Some played musical instruments. Some brought in childhood toys. Some even banged on office equipment. Any and all noises were captured, documented and dutifully appreciated.

The cacophonous footage was then cut, assembled, looped, spliced, sliced and diced to create a whole new “Joyful Noise” – one that was definitely greater than the sum of its parts. The final product was a holiday medley that allowed the people of Media Logic to perform as a single unified group (falling somewhere between “The Flaming Lips” and “Stomp”).

But we didn’t want to be the only ones having fun…

We wanted to give our clients, colleagues, vendors, friends and anyone in the festive spirit the chance to play along. So we built an interactive online module that allows visitors to watch the video by itself, add additional loops and sounds to the mix, or create their own joyful noises altogether. We even created a second video that pulled back the curtain to show some of the fun we had putting it all together.

Our Joyful Noise is featured on a microsite and as part of our company Facebook fan page, making this interactive display of collective cheer something to enjoy, share and talk about. In other words, the perfect social season’s greeting.

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