Tag Archives: integrated strategy
January 5, 2010
If there is one truth in our new conversation-marketing world, it is that brands need to be fearless and try new things. Three big campaigns in the pipeline right now – from Pepsi, Domino’s and Taco Bell – are testing the new rules of marketing in a conversation-centric world.
Will these campaigns succeed? Fail? From a branding perspective, does it matter?
November 17, 2009
Normally, when a company has its legal office fire off a “cease and desist” letter, it expects compliance – especially if it is a billion-dollar corporation. However, the days of a quick hit of the “easy button” to keep your brand’s death grip on perceived intellectual property might be over, especially if you tweak the wrong tribe.
November 1, 2009
It’s a massive understatement to say that marketing at trade shows is a constant battle for attention. Simply being heard over the din of the crowd is challenge enough. Harder still is getting a clear, effective message to cut through the clutter.
So, in an enormous convention hall packed with the world’s largest manufacturers of foods and beverages, how did Fortitech command an audience?
With a little bit of child’s play.
October 28, 2009
Marketers have been expending an enormous amount of energy reporting on and discussing social media marketing. News outlets, forums, blogs and associations devote a huge amount of time and space to the topic – and there is no shortage of “solutions” being offered to help companies get the most out of social media marketing. But have you noticed the tone is starting to get a little desperate? Does it feel like we are using fear tactics to get the point across? I have to ask: Have we created mass hysteria over the subject of social media?
October 22, 2009
Like any organization, we’ve got our own vocabulary for some of the things we do around here.