Give a listen on Facebook. Or play along on our interactive microsite (if you can’t access Facebook).

Either way, be sure to join in and share the Joyful Noise.

Each year, our annual company holiday card presents an opportunity for us to get creative, get personal and get everyone we know in a festive mood… And over the years we’ve adopted a number of “different” approaches – from mailing out a working model of a Zoetrope to compiling festive collections of employee recipes, holiday memories, toys and more, the goal has always been to showcase the people, life and joy that fill our hallways every day.

This year was no different. It was just a bit louder.

We started with a simple request: “think of a noise.” Then, we filmed each employee making that noise. Some played musical instruments. Some brought in childhood toys. Some even banged on office equipment. Any and all noises were captured, documented and dutifully appreciated.

The cacophonous footage was then cut, assembled, looped, spliced, sliced and diced to create a whole new “Joyful Noise” – one that was definitely greater than the sum of its parts. The final product was a holiday medley that allowed the people of Media Logic to perform as a single unified group (falling somewhere between “The Flaming Lips” and “Stomp”).

But we didn’t want to be the only ones having fun…

We wanted to give our clients, colleagues, vendors, friends and anyone in the festive spirit the chance to play along. So we built an interactive online module that allows visitors to watch the video by itself, add additional loops and sounds to the mix, or create their own joyful noises altogether. We even created a second video that pulled back the curtain to show some of the fun we had putting it all together.

Our Joyful Noise is featured on a microsite and as part of our company Facebook fan page, making this interactive display of collective cheer something to enjoy, share and talk about. In other words, the perfect social season’s greeting.

Jason latched onto our product as an easy way to step clients into social media.

And in true social media fashion, his feedback helped us refine our pitch.

Media Logic’s Zeitgeist & Coffee opens a fat pipe of information that flows without resistance between client, agency, influencer and customer. But raw information is not where the value lies. It’s the social interaction surrounding its contextualization and use – particularly when managed with a real live human at the hub – that modifies creative thinking, leading to more rapid development of innovative strategies, refined brand positionings and even new products.

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First, I’d like to introduce you to our xTeam, which is an internal team that is responsible for staying plugged in to what’s happening across the entire media landscape, including owned, earned and paid channels. The team evaluates all emerging media to determine if and when they might have a place in our marketing toolkit. This provides a lot of peace of mind for our clients who don’t need to try and keep up with everything that’s going on.

The team drives Media Logic’s commitment to media neutrality, which we’ve practiced since our inception and is a concept that is more important today than ever before. The xTeam was formed many years ago and includes our exec CD, director of media integration, director of interactive marketing, marketing director, a member of our IT team (who is an über user of mobile and social media) and me, the agency president.

Another important role of the xTeam is to “share the wealth,” which leads me to our second piece of ML jargon, xBOTs. xBOTs are forums in which we help everyone at Media Logic “Expand Our Bag Of Tricks.” Simply put, we share what’s happening so we’re all on the same page. Whether part of a staff meeting or done as a “brown bagger,” the goal is to get everyone connected so we can collaborate as creatively and effectively as possible.

Clients are always welcome. If you want to participate, just let us know.