How much is a Facebook fan worth?
There has been a lot of discussion about this topic lately, among brands and marketers alike, that are struggling to quantify the value of social marketing efforts. Here in Albany, a local car dealership has been advertizing a $50 incentive to become their fan on Facebook. Another company has come up with a formula that they consider to be a scientific method of putting a dollar value on a fan, while other marketers rebut this formula as inaccurate.
So, who is right?
Here at Media Logic, we’ve been busy working out social media for older adults…
In our recent work with Healthways SilverSneakers Fitness Program, we’ve discovered that older adults are readily embracing social media – to share health, fitness and life goals –by increasing engagement among a mature audience by twenty-fold in just a few months.
Through our recent work with Healthways SilverSneakers, Media Logic is proving the value of strategic social marketing for membership-based organizations. In partnership with us, SilverSneakers has employed a nimble social media content development strategy and our revolutionary social media management suite, Zeitgeist & Coffeesm, to enhance its engagement with members – increasing participation, fostering loyalty and stimulating new membership growth.
Watch as our conversation manager, Michelle, provides a behind-the-scenes look at how Media Logic and SilverSneakers are using social media as a marketing tool for collaboration and interaction with an active community of older adults.
