Tag Archives: marketing
January 5, 2010
Empowered Consumers Push Brands to Cut Loose
If there is one truth in our new conversation-marketing world, it is that brands need to be fearless and try new things. Three big campaigns in the pipeline right now – from Pepsi, Domino’s and Taco Bell – are testing the new rules of marketing in a conversation-centric world.
Will these campaigns succeed? Fail? From a branding perspective, does it matter?
January 4, 2010
Looking Ahead, Looking at Headlines
In the fleeting moments of a turbulent, unpredictable and unflaggingly interesting decade, one need only look at some of the headlines and newsbites of the day to see the shape of marketing things to come.
Posted in Social Marketing
Tagged authenticity, connections, engagement, Facebook, flexibility, immediacy, marketers, marketing, social media
December 22, 2009
Brand Amp: A Lesson from the Gleeks
You need to make an emotional connection with your audience – in your stores, in your marketing, at every possible touchpoint.
Posted in Branding, Social Marketing
Tagged branding, brands, connections, conversations, glee, gleeks, marketing, social media, Twitter