Tag Archives: media landscape
January 5, 2010
Empowered Consumers Push Brands to Cut Loose
If there is one truth in our new conversation-marketing world, it is that brands need to be fearless and try new things. Three big campaigns in the pipeline right now – from Pepsi, Domino’s and Taco Bell – are testing the new rules of marketing in a conversation-centric world.
Will these campaigns succeed? Fail? From a branding perspective, does it matter?
October 28, 2009
Stop the Social Media Madness
Marketers have been expending an enormous amount of energy reporting on and discussing social media marketing. News outlets, forums, blogs and associations devote a huge amount of time and space to the topic – and there is no shortage of “solutions” being offered to help companies get the most out of social media marketing. But have you noticed the tone is starting to get a little desperate? Does it feel like we are using fear tactics to get the point across? I have to ask: Have we created mass hysteria over the subject of social media?
October 22, 2009
xTeam and xBOTs – Huh?
Like any organization, we’ve got our own vocabulary for some of the things we do around here.