Tag Archives: MVP
December 13, 2011
The marketing and selling of health insurance includes several seemingly unbreakable conventions. Among them:
- Wellness is really just for perfect people who were always well to begin with.
- Lower rates always means lower quality.
- You can’t get a price quote until you talk to a salesperson.
- And health care marketing is pretty much required to be trite and tired.
We say: wrong, wrong, wrong and wrong again.