Tag Archives: MVP
November 27, 2012
The Human Impact of Social Marketing
Now, that was a social promotion.
Amidst all the Liking, sharing and other metrics now readily available, it’s easy to forget the very real, very emotional connection created by a successful social promotion. This impact was on full display, however, at the recent Ultimate Game Changer Awards Dinner.
The event was the culmination of the Ultimate Game Changer social promotion we developed and executed for MVP Health Care – a “post-and-vote” contest that asked people to nominate individuals who make their respective communities better or healthier.
The contest took place across a broad swath of the health insurer’s footprint, spanning New York State and Vermont. By the time it was over, more than 150 people were nominated and over 40,000 votes were cast. For a first-time promotion running just a few weeks in a regional market, these are excellent returns. But the true impact of this effort goes beyond the numbers.
Posted in Health & Science Marketing, Social Marketing, Social Promotions
Tagged marketing for a social world, Media Logic, MVP
September 11, 2012
Experiential Events Complement Social Promotion of MVP Campaign
Working with Media Logic, MVP Health Care is sponsoring The Ultimate Game Changer contest, an opportunity for community members in New York and Vermont to win $1,000 and meet big name athletes like soccer champ Abby Wambach and lacrosse legend Gary Gait. While the campaign will be supported with some traditional advertising, the primary vehicle for promoting it will be social — but not just social media! We’re using experiential social events to add to awareness and build excitement and interest.
Posted in Social Marketing
Tagged marketing for a social world, Media Logic, MVP
December 13, 2011
Release The Wellness! New Campaign Launch For MVP Health Care
The marketing and selling of health insurance includes several seemingly unbreakable conventions. Among them:
- Wellness is really just for perfect people who were always well to begin with.
- Lower rates always means lower quality.
- You can’t get a price quote until you talk to a salesperson.
- And health care marketing is pretty much required to be trite and tired.
We say: wrong, wrong, wrong and wrong again.
Posted in Branding
Tagged b2b, health and wellness, MVP
