March 31, 2011
Patrick Boegel
Chipotle & NBC failed to integrate owned media & look beyond the Facebook “Like”
It’s not just a TV show. It’s a Facebook-wrapped, social-PR-crafted, burrito-supporting, media-culture-changing funnel-of-confusion.
If you don’t know it by now, I am twisting the deft marketing words of Chipotle Mexican Grill.
Posted in Social Marketing, Social Promotions
Tagged America’s Next Great Restaurant, Chipotle, customer engagement, Facebook, marketing for a social world, media integration, NBC, owned media, paid media, remarketing, social couponing, Social Marketing, Social Promotions, Steve Ells
January 21, 2010
Jim Sciancalepore
As brand communities vie to build consumer support, social media proves to be a powerful force for rallying the troops.
