Tag Archives: NBC
March 31, 2011
Chipotle & NBC failed to integrate owned media & look beyond the Facebook “Like”
It’s not just a TV show. It’s a Facebook-wrapped, social-PR-crafted, burrito-supporting, media-culture-changing funnel-of-confusion.
If you don’t know it by now, I am twisting the deft marketing words of Chipotle Mexican Grill.
January 21, 2010
As brand communities vie to build consumer support, social media proves to be a powerful force for rallying the troops.