Tag Archives: NBC

Social Promotion Earns a Lot of Burrito Traffic, But Misses Other Opportunities

Chipotle & NBC failed to integrate owned media & look beyond the Facebook “Like”

It’s not just a TV show. It’s a Facebook-wrapped, social-PR-crafted, burrito-supporting, media-culture-changing funnel-of-confusion.

If you don’t know it by now, I am twisting the deft marketing words of Chipotle Mexican Grill.

Posted in Social Marketing, Social Promotions

Instant Uprising: The Late Show Wars

As brand communities vie to build consumer support, social media proves to be a powerful force for rallying the troops.

Posted in Social Marketing

Meet the new health care consumer - Get the paper