Tag Archives: olympics
August 10, 2012
Google, the most visited website in the world, has successfully capitalized on the world’s most monumental athletic event—the Summer Olympics. With a majority of the world tuning in or following in some aspect, riding the insurmountable buzz is an obvious marketing strategy.
However, Google didn’t solely rely on television spots flooding primetime or even social promotions. In a not-so surprising move, the dominant search engine relied on visits to its own home page– a tactic relied on less frequently as brands shift focus towards Facebook and landing pages. Starting on the morning of the 2012 Opening Ceremony, Google introduced a new Doodle daily, each depicting a different sporting event. After nine sports, the brand switched it up. It added animation and a gaming aspect to increase engagement.
August 3, 2012
Do you have Olympic Fever? We do! Working with an Official Sponsor like Visa will do that.
Of course, one of the best parts of the Olympics is watching the medal count go up. We check every day to see how many gold, silver and bronze medals Team USA has won. But what does that have to do with Visa?
June 12, 2012
Hi, my name is Amy, and I’m addicted to summer television. (I think admitting you have a problem is the first step, am I right?) I will miss the Dunphys and Graysons, but for me, it’s the most wonderful time of the year in television – the summer season.
Growing up, season finales ended in May, and the summer was filled with re-runs. Today, between cable networks and reality TV there is an abundance of “original” programming throughout the entire year. In addition to permeating the airwaves, many of these shows also infiltrate the social space as well – keeping audiences connected and engaged.