Tag Archives: smartphones
March 25, 2013
The idea of making retail purchases via a smartphone holds little appeal to me; it will take more than convenience to motivate me. The heavily touted incentive here is the opportunity to “Save 10¢ on Every Gallon, Every Day.” Gas is something I buy a couple of times a week. A quick mental calculation has me potentially saving $3.85 on my fill-up. That is slightly better than what my credit card is offering in terms of cash-back rewards – and it’s an instant discount, not points added to a total that I always forget to redeem.
My first experience with the SmartPay app was over a week after that snowstorm, and I have to say it’s pretty slick. Open the app, and you’re ready to go. Press the “pay for gas at the pump and save 10¢ a gallon” button in the app, and it prompts you for your email address (which it, at your option, can remember) and the PIN code you designated during online set-up. Enter the Cumberland Farms Store number from the tag prominently displayed on the pump, and a map pops up with the address of the store and an integrated GPS dot to show you that you’re at the right place. Once you enter the pump number, the pump turns on… and the price per gallon drops 10¢.
I felt like I was suddenly a treasured customer – or a guy who just stole something. I pump my gas, no longer feeling like a thief as my purchase vacuums $64.00 out of my checking account… albeit saving me $1.70. As I drive off my iPhone beeps. It’s a very comprehensive confirmation email summarizing my “Recent SmartPay Purchase.” (The website has a nice interface that historically tracks purchases, as well.)
June 2, 2011
The penetration of smartphones and other mobile devices, such as tablets, into the affluent consumer market offers luxury brands ideal platforms to target, communicate and engage with customers and prospects. And with roughly 61 percent of the wealthiest Americans owning a smartphone (those making over $330,000 in annual household income), luxury brands who haven’t optimized their websites for mobile devices are sorely remiss. Mobile optimized websites should be the cost of entry for luxury brands, particularly retail brands. Amazingly, they are not, as Chanel, for example, is the only brand among Dior, Louis Vuitton, Hermes and Gucci to offer an optimized web presence as of early May).