Tag Archives: social marketing

Top 4 Factors of an Integrated Approach to Search Engine Optimization and Social Media

More often than not, Media Logic sees companies significantly concentrating on either SEO or social marketing… So how can they effectively integrate both in a strategic approach without expending twice the time and resources? To help provide some direction, I decided to reach out to Media Logic colleague, Danny Dover, an influential SEO expert at SEOmoz, to determine a few key factors in developing an approach that effectively integrates search engine optimization and social media on a small scale.

After putting our heads together, we’ve come up with 4 critical success factors for an integrated approach to search engine optimization (SEO) and social media marketing…

Posted in How to Go Social, Measure and Refine, Social Marketing

Modern Marketing for Emerging Adults

The NY Times recently published an article about a psychology professor’s attempt to gain professional consensus around a new life stage called “emerging adults.” According to this professor, Jeffrey Arnett, “emerging adults” those who are between the age of 18 and the late 20s; a period in life when people are too old to be considered adolescents, but too young to be considered adults. Or as Jeff Buckley once elegantly lamented, “Too young to hold on and too old just to break free and run.”

The psychological profile of emerging adults is marked by “identity exploration, instability, self-focus, feeling in-between and a rather poetic characteristic [Arnett] calls ‘a sense of possibilities.’” Should this life stage be fully adopted by the professional and academic community, we may see policy changes in health care, education and social services sometime in our future, but there are real implications for marketers now.

Posted in Social Marketing

Meet the new health care consumer - Get the paper