Tag Archives: social marketing
September 2, 2010
Top 4 Factors of an Integrated Approach to Search Engine Optimization and Social Media
More often than not, Media Logic sees companies significantly concentrating on either SEO or social marketing… So how can they effectively integrate both in a strategic approach without expending twice the time and resources? To help provide some direction, I decided to reach out to Media Logic colleague, Danny Dover, an influential SEO expert at SEOmoz, to determine a few key factors in developing an approach that effectively integrates search engine optimization and social media on a small scale.
After putting our heads together, we’ve come up with 4 critical success factors for an integrated approach to search engine optimization (SEO) and social media marketing…
August 31, 2010
Modern Marketing for Emerging Adults
The NY Times recently published an article about a psychology professor’s attempt to gain professional consensus around a new life stage called “emerging adults.” According to this professor, Jeffrey Arnett, “emerging adults” those who are between the age of 18 and the late 20s; a period in life when people are too old to be considered adolescents, but too young to be considered adults. Or as Jeff Buckley once elegantly lamented, “Too young to hold on and too old just to break free and run.”
The psychological profile of emerging adults is marked by “identity exploration, instability, self-focus, feeling in-between and a rather poetic characteristic [Arnett] calls ‘a sense of possibilities.’” Should this life stage be fully adopted by the professional and academic community, we may see policy changes in health care, education and social services sometime in our future, but there are real implications for marketers now.
May 28, 2010
Four Metrics for Determining the Value of a Facebook Fan
How much is a Facebook fan worth?
There has been a lot of discussion about this topic lately, among brands and marketers alike, that are struggling to quantify the value of social marketing efforts. Here in Albany, a local car dealership has been advertizing a $50 incentive to become their fan on Facebook. Another company has come up with a formula that they consider to be a scientific method of putting a dollar value on a fan, while other marketers rebut this formula as inaccurate.
So, who is right?
Posted in Measure and Refine, Social Marketing
Tagged authority, brand advocacy, consumer motivation, engagement, general KPIs, influence, loyalty, marketing impact, metrics, reach, real value of Facebook fans, social marketing, social media as a marketing tool, social media optimization strategies, strategic social marketing, value of social connections, value of social marketing
May 5, 2010
Making Social Media Work Out for Older Adults
Here at Media Logic, we’ve been busy working out social media for older adults…
In our recent work with Healthways SilverSneakers Fitness Program, we’ve discovered that older adults are readily embracing social media – to share health, fitness and life goals –by increasing engagement among a mature audience by twenty-fold in just a few months.
Posted in How to Go Social, Social Marketing, Zeitgeist & Coffee
Tagged brand communities, collaborative marketing, engagement, engaging mature adults, Facebook, health and wellness, Healthways, loyalty, matures, membership-based organizations, older adult communities, older adults, Silver Sneakers, social marketing, social marketing solution, social media, social media as a marketing tool, social media management suite, strategic social marketing, Zeitgeist & Coffee
