Tag Archives: social media as a marketing tool
October 7, 2011
The way to find the value of likes and followers is to break the mold
This week Social Media Today picked up an earlier article from Harvard Business Review. Titled “Social Media’s Impending Flood of Customer Unlikes and Unfollows” it’s a call-to-action for brands to change their social media mindsets. Think it’s too early in the world of social marketing for brands to be set in their ways? Think again. Many brands are following an already tired formula.
As quoted in the article, straight from a Facebook sales rep: “Don’t over-think any of this. …Do four things every week…ask a question, run a poll, share links, and engage with your fans. Oh, and have fun!” When he heard this, Brian Solis, thought leader on new media and the article’s author, was skeptical. So are we.
Posted in Social Marketing
September 29, 2011
Blogs Are All the Fashion for Retailers Seeking Influence
I’ve been a blogger in my personal life for years, so I was hardly unbiased earlier this year when The New York Times announced that short-form social media, like Facebook and Twitter, were causing the rapid decline of blogs. Even though I fell into the, ahem, older age group for whom blogging was reported as increasing slightly, I bristled at my most beloved medium being labeled out of favor.
In February, an impassioned debate followed The New York Times article, “Blogs Wane as the Young Drift to Sites Like Twitter”), and the internet lit up with posts (blog posts, mainly) on both sides of the argument that everyone began to sum up as “The New York Times says blogs are dead.”
Fast forward to yesterday when The New York Times’ Fashion & Style section published an article about the power of bloggers as influencers.
Posted in Social Marketing
Tagged blogging, fac, retail marketing, social media as a marketing tool, Twitter
September 23, 2011
Social Game-Based Marketing Breeds Success
These days, even city dwellers can harvest crops, breed animals in a cow pasture and decorate a lighthouse all in a day’s work—from their cubicles. It’s all thanks to Zynga— the San Francisco-based social network game developer whose resume includes FarmVille, CityVille, FrontierVille, Words With Friends and Mafia Wars, among others. You may know them as the root of all those status updates from your Facebook friends who boast their bovine purchases at every turn, or perhaps you’re a digital denizen yourself?
Whatever the fascination of thriving in a virtual world, it amounts to success. Available on multiple platforms such as Facebook, MySpace, the iPad, smart phones and Yahoo, Zynga’s games reel in more than 230 million monthly active users. That’s a lot of faux fruit! But lately Zynga and its following aren’t the only ones cashing in on the crop of games.
Make way for the era of social gaming as a hot marketing platform.
Posted in Social Marketing
Tagged Facebook, gamification, social gaming, social media as a marketing tool, Zynga
September 20, 2011
Buzz Over FYE’s VIP Lollapalooza Social Promotion Well Worth Investment
When FYE offered a VIP package for the recent Lollapalooza festival, it was an intense competition on the brand’s Facebook wall right up until the final minutes. Candidates were rallying for themselves or friends by posting daily: “Please vote for so-and-so!” Once the winner was announced, people rallied around him to congratulate him, and after the winner returned from the trip, he shared his gratitude on FYE’s wall: “I cannot thank you enough for offering me such a freaking awesome experience! I literally felt like I was a celebrity for 3 straight days! Love you guys! Thank you SOO much again!!” Everyone now knows that this fan thinks FYE is the best brand ever!
Posted in Social Promotions
Tagged Facebook promotions, FYEGUY, social media as a marketing tool, Social Promotions
September 8, 2010
Tardy for the Party: Medical Marketing and Social Media
Is it HIPAA-noia? A fear of lack of control? Whatever the reason, most medical marketers have been late to the social media party. All that, however, seems to changing according to a recent article on Portfolio.com: “This is new territory for medical marketing. Ten years ago, it was innovative if hospitals had websites. Now, medical institutions area tweeting, creating Facebook pages, making videos for YouTube and posting photos on Flickr.”
While we cheer this growing acknowledgement of social media as a marketing tool, we wonder about the effectiveness of most hospitals’ efforts as they “dip their toes into the water.” Are they building engagement? Are they forming communities? Are they advancing their brand and differentiating?
July 15, 2010
Seven Killer Features Google Me Needs to Face Facebook
The rumor is out. Ever since Digg CEO Kevin Rose slipped the juicy gossip about Google Me, speculations and predictions about Google’s latest foray into social networking have run wild on the Web. Will this alleged social platform be an innovative standout like Gmail was? Or will it just be an amalgamation of Google’s previous social letdowns – Profiles, Buzz and Wave?
So many questions… But this much is clear: if there’s a company with the resources and talent to develop a real Facebook-killer, it’s Google. And given that social has proved to be the hardest nut for Google to crack, we have a few suggestions for those genius Google developers to consider if they are, in fact, building the next “super social platform”…
July 1, 2010
JPMC Foundation’s Kimberly Davis: Taking Risks. Making Change. And Engaging a Whole Lot of Fans.
The June special issue of Fast Company featured “The 100 Most Creative People in Business”. The section about JP Morgan Chase Foundation’s President, Kimberly Davis, caught my attention instantly because her story helps illustrate some of our own findings here at Media Logic about brand engagement, and similar transparency versus authenticity obstacles that we have encountered with our financial clients and observed in our recent research whitepaper.
Posted in How to Go Social, Social Marketing
Tagged authenticity, brand advocacy, brand communities, Chase Community Giving, crowdsourcing, Facebook, financial services, Kimberly Davis, risk management, risk-taking, Social Marketing, social media as a marketing tool, transparency, value of social marketing
June 10, 2010
Social for Medical: Three Key Factors for Social Marketing of Medical Practices
Media Logic is working with Atlantic Medical Imaging (a multi-site radiology/imaging practice based in New Jersey) to establish thought leadership, create engagement and preference among patients (and prospective patients) and referring physicians, and ultimately drive utilization. At the center of the strategic social marketing effort is a blog featuring information on the benefits of low dose radiology, a key differentiator for the practice. We also use Facebook and Twitter to create a fan base, encourage interaction and drive traffic to the blog.
Even though the effort has just recently launched, we have used “best practice” techniques we have learned through our work with highly regulated industries such as banking and insurance to build-in security while optimizing engagement. Here are three key elements we believe are important in using social media for medical practices.
Posted in How to Go Social, Social Marketing, Zeitgeist & Coffee
Tagged Atlantic Medical Imaging, best practices, engagement, highly-regulated industries, Media Logic, medical practices, risk management, social media as a marketing tool, strategic social marketing, thought leadership, Zeitgeist & Coffee
June 7, 2010
Conversatiated: Who Leads the Conversation?.. Consumers? Communities? Companies? Part 2 of 2
In our regular installment of Conversatiated, two Media Logicians share an ongoing dialogue about marketing issues and challenges in a conversation-centric world. In Part 1 of this installment, Josh argued that modern technology and the social web have undeniably empowered individuals to develop and distribute their ideas and interests faster than ever before… While Fred contended that social media has also enabled individuals the world over to assemble of communities of shared ideas and interests…
In Part 2, watch them discuss what these trends mean those trying to using social media as a marketing tool…
