Tag Archives: social media
October 16, 2012
Medical professionals throughout the country are replacing pamphlets and office hours with blogs and social streams, QR codes, and mobile outreach. And while the use of social raises some important questions, confidentiality and doctor-patient boundaries, for example, it’s a logical approach to healthcare.
March 28, 2012
“Amateurish.” “Hibernation.” “Clumsily.” Three words that organizations certainly don’t want describing their social marketing efforts and practices. Unfortunately, for a majority of wealth managers and private banks, this is the reality, according to a recent study of 50 leading financial services brands by Swiss consulting firm Assetinum. The average score of the institutions was just 43 points on a 100-point scale. While banks are concerned about regulatory issues, reputational risks, and resource commitment to social media, a significant segment of consumers expect social media to be a standard channel of communication. Therefore, financial institutions should take another look at their social strategies and go to where their client base is—online!
August 29, 2011
P. T. Barnum once said, “Without promotion, something terrible happens: Nothing!”
Barnum knew promotion. He used the social media of his day, the word-of-mouth of a thousand excited kids triggered by a couple advance men and a few handbills, to build anticipation for events featuring the “Fiji mermaid,” General Tom Thumb and Jumbo the Elephant. Our young democracy ate it up.
Today, we’re quick to laugh at the “gullibility” of P. T. Barnum’s customers, rubes suckered in by “obvious” hoaxes like the Cardiff Giant. But history records few cases of customers complaining or demanding their money back. Why?
August 18, 2011
Though I’m nowhere near the level of intensity packed into one episode of TLC’s Extreme Couponing, I do consider myself an on-the-rise frugalista who knows that forking over full-price for everything was so five years ago. Clearly, I’m not the only one: Valassis released a stat earlier this year claiming shoppers saved $3.7 billion using coupons in 2010. That’s a lot of clipping. Or was it?
The social media geek in me has to wonder: How much of those banked bucks were thanks to Facebook and its social-platform counterparts? I ask because these days, all of my money-saving or freebie-amassing has to do with logging on somewhere. With that, I give you my top five ways to save moolah using social media, both from a consumer perspective and “insider” view.
July 27, 2011
Tara Coomans’ article in Business2Community about buying Facebook likers offers an important cautionary tale about social media. She warns that marketers should not convince brands that fans are leads and that brands should not believe that fans will equal sales. She reminds us that relationships grown organically are the ones of lasting value.
But when Tara cautions, “Buying fans is a waste of money and probably a threat to your brand,” I am reminded about a social media (and universal) rule – few things are true absolutely.
After all, there is “buying likers,” and then there is “buying likers.”
June 29, 2011
I’m a huge fan of mixed martial arts. I love everything about it – the competition, the talent, the thrill. And like most MMA junkies living in the great state of New York, I’m waiting with baited breath to be able to attend a live fight in my own home town. But that’s another post for another blog.
Well … maybe not. See, the way I look at it, the controversy surrounding the legalization of MMA in New York is directly related to one thing: its reputation. Or, more specifically: the misinformation that has formed its reputation. And, boys and girls, what do we know about misinformation? It often occurs due to a lack of communication, a lack of awareness. It’s no surprise to me that many people who oppose MMA admittedly don’t actually know that much about it.
Dana White – president of the Ultimate Fighting Championship (UFC), the largest MMA promotion company in the world – knows this all too well. That’s why he spends who-knows-how-many thousands of dollars trying to educate the public on the sport. In his fight to win over New York lawmakers, he’s written opinion pieces in city newspapers, commissioned studies to show how much revenue MMA fights would bring to the state, and done countless interviews with news channels and radio shows. And while he’s educating lawmakers and the public about MMA, he’s doing something else, as a result: a heck of a lot of marketing and promotion for both the sport and his company. Pretty smooth.
But White’s smartest move in this “fan base acquisition” endeavor, without question, was his decision to take UFC social.
June 13, 2011
Media Logic Clients FYE and Cabela’s Take #1 and #3 Spots on the Top 10 Facebook Retailers List for the Week of 6/6
We work hard at Media Logic to remain neutral in our reporting on the state of marketing for a social world. There is a lot of good news and a lot of great ideas to spread around. We don’t need to be hogs. And honestly, we think “rising Likers lifts all boats.”
But we have to admit that it does feel pretty good to tell you that at 21 percent, the fastest-growing major brand on Facebook for the week ending June 5 was none other than our founding retail account FYE. It also feels pretty good to report that the third fastest-growing brand, Cabela’s, is a Media Logic client, too.
Against some pretty mighty odds, FYE has been growing its FYEGUY social persona at a prodigious rate as of late. In our recent webinar, FYE Naked, we boldly predicted that growth wouldn’t stop – that it would spike. That prediction came true when back-to-back Facebook-based social promotions, Angry Birds and Tech N9ne, drove the big percent increase in Likers and our Zeitgeist & Coffeesm-managed social effort earned FYE the highest Facebook engagement score among 100 tracked brands.
June 1, 2011
Kirkland’s adds 200,000 Likers at 12.5¢ per. Build-a-Bear Workshop and Pottery Barn Kids draw big fan participation. Office Max works the co-op. And Walmart adds 1.6mm, while six other retailers grow on Facebook at a 40 percent or better clip since March.
Facebook has been the story of the Media Logic Retail Marketing Report since our research began last July. Brand after brand has ticked past a million Likers, with a full one-third of our tracked retailers now north of that magic mark. New members of this no-longer-exclusive club include Tommy Hilfinger, Foot Locker, Build-a-Bear Workshop, Walgreens and Bass Pro Shops (with Party City and Cabela’s crossing the line after this survey’s close).
And for many brands, the pace of growth is only accelerating.
Gain access to the full article to discover what retail sectors and social marketing strategies are yielding the greatest growth on Facebook and Twitter. Plus, view the complete growth chart for the 100 surveyed retail brands.
May 18, 2011
An increasingly popular aspect of Twitter is the velvet rope-less access it provides to celebrities: A- and D-listers alike. With an “@” symbol and verified (this is important!) account name, anyone with a keyboard can tweet to their favorite actor, artist or athlete.
For the star-struck, a tweet back is like a digital autograph, the next best thing to rubbing elbows in person. (Hello, bragging rights!) For retail marketing, it’s a terrific tactic to gain the attention of millions of followers.