Tag Archives: social media
August 18, 2011
How I Save Moolah Using Social Media
Though I’m nowhere near the level of intensity packed into one episode of TLC’s Extreme Couponing, I do consider myself an on-the-rise frugalista who knows that forking over full-price for everything was so five years ago. Clearly, I’m not the only one: Valassis released a stat earlier this year claiming shoppers saved $3.7 billion using coupons in 2010. That’s a lot of clipping. Or was it?
The social media geek in me has to wonder: How much of those banked bucks were thanks to Facebook and its social-platform counterparts? I ask because these days, all of my money-saving or freebie-amassing has to do with logging on somewhere. With that, I give you my top five ways to save moolah using social media, both from a consumer perspective and “insider” view.
Posted in Social Promotions
Tagged Facebook, foursquare, social couponing, social media, Twitter
June 29, 2011
Fighting for Acceptance: Social Media and MMA
I’m a huge fan of mixed martial arts. I love everything about it – the competition, the talent, the thrill. And like most MMA junkies living in the great state of New York, I’m waiting with baited breath to be able to attend a live fight in my own home town. But that’s another post for another blog.
Well … maybe not. See, the way I look at it, the controversy surrounding the legalization of MMA in New York is directly related to one thing: its reputation. Or, more specifically: the misinformation that has formed its reputation. And, boys and girls, what do we know about misinformation? It often occurs due to a lack of communication, a lack of awareness. It’s no surprise to me that many people who oppose MMA admittedly don’t actually know that much about it.
Dana White – president of the Ultimate Fighting Championship (UFC), the largest MMA promotion company in the world – knows this all too well. That’s why he spends who-knows-how-many thousands of dollars trying to educate the public on the sport. In his fight to win over New York lawmakers, he’s written opinion pieces in city newspapers, commissioned studies to show how much revenue MMA fights would bring to the state, and done countless interviews with news channels and radio shows. And while he’s educating lawmakers and the public about MMA, he’s doing something else, as a result: a heck of a lot of marketing and promotion for both the sport and his company. Pretty smooth.
But White’s smartest move in this “fan base acquisition” endeavor, without question, was his decision to take UFC social.
Posted in Social Promotions
Tagged Facebook, mixed martial arts, MMA, social media, Twitter, UFC, Ultimate Fighting Championship
June 13, 2011
Media Logic Clients FYE and Cabela’s Take #1 and #3 Spots on the Top 10 Facebook Retailers List for the Week of 6/6
We work hard at Media Logic to remain neutral in our reporting on the state of marketing for a social world. There is a lot of good news and a lot of great ideas to spread around. We don’t need to be hogs. And honestly, we think “rising Likers lifts all boats.”
But we have to admit that it does feel pretty good to tell you that at 21 percent, the fastest-growing major brand on Facebook for the week ending June 5 was none other than our founding retail account FYE. It also feels pretty good to report that the third fastest-growing brand, Cabela’s, is a Media Logic client, too.
Against some pretty mighty odds, FYE has been growing its FYEGUY social persona at a prodigious rate as of late. In our recent webinar, FYE Naked, we boldly predicted that growth wouldn’t stop – that it would spike. That prediction came true when back-to-back Facebook-based social promotions, Angry Birds and Tech N9ne, drove the big percent increase in Likers and our Zeitgeist & Coffeesm-managed social effort earned FYE the highest Facebook engagement score among 100 tracked brands.
Posted in Social Marketing, Social Promotions
Tagged Cabela's, Facebook, fye, marketing for a social world, social media, Social Promotions, Zeitgeist & Coffee
June 3, 2011
Handshakes and LinkedIn Connections (Just like Peas and Carrots)
Over the course of the past year, I’ve had the pleasure to foster several new vendor partnerships (B2B). In each case, an invitation to join their LinkedIn networks followed our initial project conversations.
On the heels of one recent exchange, it occurred to me that an invitation to make social media alliances/associations had become a gesture grounded in normalcy – no different than adding contact info to a rolodex or data-base in the old days. Online life and offline life have aligned: tool in some cases, skill in others.
It also occurs to me that although this mode of relationship-building requires little lift, it shares far deeper insight into folks who are all but strangers initially. For me, it has the makings of an unspoken trust initiator. Without much effort, you have some credibility with one other.
Posted in Lead Capture and Nurturing
Tagged b2b social media, connections, linkedin, social media
May 18, 2011
Tweeting with the Stars
An increasingly popular aspect of Twitter is the velvet rope-less access it provides to celebrities: A- and D-listers alike. With an “@” symbol and verified (this is important!) account name, anyone with a keyboard can tweet to their favorite actor, artist or athlete.
For the star-struck, a tweet back is like a digital autograph, the next best thing to rubbing elbows in person. (Hello, bragging rights!) For retail marketing, it’s a terrific tactic to gain the attention of millions of followers.
Posted in Social Marketing
Tagged retail marketing, social media, Twitter
May 5, 2011
A Metaphor for the Sales Pitch in Social Media (a.k.a. I’ll find any excuse to flatter Doug, the orange hand puppet)
Social media is part of my day job. At night and on weekends, I am a poet, which means I am always on the lookout for good metaphors. Just between you and me, I will confess I even embrace cheesy metaphors from time-to-time. And since I have confided in you now, and that makes us friends, I will warn you I cannot vouch for the metaphor I am about to impose on you. I do, however, stand behind the idea it represents.
While reading news from my RSS feeds recently on my Dell flat-screen monitor and listening to the Lynyrd Skynyrd channel via the Pandora radio app on my iPhone, I found a brandchannel article on product placement in a children’s show. Product placement. It can be blatant, like a logo plastered across a character’s costume in the cartoon referenced in that article. It can be slightly sneaky, like the first sentence of this paragraph. Or it can be ingenious and well-received, as it is in the popular TV show “Mad Men” (also mentioned in the brandchannel article).
I spend a lot of time reading about social media and how brands struggle with when and how to make sales pitches. Those without conscience (and those bound to get voted off the island) bombard fans and followers with advertisements. The only thing they know how to say is, “Buy this now!” Most companies understand how inappropriate that is in the social space and genuinely want to mix the sales pitch with the right amount of engaging content.
Posted in Social Marketing
Tagged brandchannel, branded content, Dell, Ford, iPhone, Mad Men, Social Marketing, social media
April 29, 2011
Media Logic Bares All In “FYE Naked” Webinar – Now Online
Learn the naked truth about one retailer’s social media promotions
It’s not every day you get to see a brand in the buff. Media Logic pulls back the curtain back on FYEGUY, its ongoing social media marketing effort on behalf of FYE, the largest specialty digital entertainment retailer in the United States.
Posted in Social Promotions
Tagged Facebook, foursquare, fye, retail marketing, social media, Social Promotions, Twitter