This just in: Facebook gets an “F” in customer satisfaction. Yes, in a survey released this month, the American Customer Satisfaction Index reports that Facebook has scored a surprisingly low 64 points out of a possible 100. “This puts Facebook in the bottom 5 per cent of all measured private-sector companies, and in the same range as airlines and cable companies, two perennially low-scoring industries with terrible customer satisfaction,” reports the ACSI. The site has even lower satisfaction than IRS e-filers. Ouch.
How can this be? How can the most visited site on the Internet also be among the most despised?
The rumor is out. Ever since Digg CEO Kevin Rose slipped the juicy gossip about Google Me, speculations and predictions about Google’s latest foray into social networking have run wild on the Web. Will this alleged social platform be an innovative standout like Gmail was? Or will it just be an amalgamation of Google’s previous social letdowns – Profiles, Buzz and Wave?
So many questions… But this much is clear: if there’s a company with the resources and talent to develop a real Facebook-killer, it’s Google. And given that social has proved to be the hardest nut for Google to crack, we have a few suggestions for those genius Google developers to consider if they are, in fact, building the next “super social platform”…
The Media Logic Team
06.07.10
In our regular installment of Conversatiated, two Media Logicians share an ongoing dialogue about marketing issues and challenges in a conversation-centric world. In Part 1 of this installment, Josh argued that modern technology and the social web have undeniably empowered individuals to develop and distribute their ideas and interests faster than ever before… While Fred contended that social media has also enabled individuals the world over to assemble of communities of shared ideas and interests…
In Part 2, watch them discuss what these trends mean those trying to using social media as a marketing tool…
The Media Logic Team
05.26.10
In our regular installment of Conversatiated, two Media Logicians share an ongoing dialogue about marketing issues and challenges in a conversation-centric world. In Part 1 of this series, Josh and Fred debate whether social media has ushered in a prevailing trend of individualism or community. How has modern technology and social media affected both? And what does it mean for marketers?
Watch their conversation and hear their thoughts…
Here at Media Logic, we’ve been busy working out social media for older adults…
In our recent work with Healthways SilverSneakers Fitness Program, we’ve discovered that older adults are readily embracing social media – to share health, fitness and life goals –by increasing engagement among a mature audience by twenty-fold in just a few months.
In our increasingly smartphone-entrenched world, the mobile application extensions of our social networking-entangled lives can make or break a user experience. Twitter as a network depends on the user development of mobile and desktop applications to keep participation thriving. In some cases, app developers attempt to provide a seamless brand experience between the desktop and mobile world, while often the very best apps focus primarily on the screen for which they are developed. For mobile Twitter users, custom design for ease of use is paramount. Beyond the individual, an organization’s conversation managers need to be properly equipped, connected and ready to go.
No matter the platform, there are literally dozens of apps to choose from, making it a painful finger stroll through any given app store. To make things a bit easier for you, we’ve compiled some of our thoughts on a few of the Twitter apps currently available.
