Tag Archives: social media
April 14, 2011
Media Logic Makes a Jackass Out of FYE
All combined, the Jackass films produced by Johnny Knoxville and the gang have grossed more than $300 million worldwide. So with Jackass 3D (the most successful of the three pics) prepping for release on Blu-ray and DVD, Paramount and FYE turned to Media Logic to help them make a big, muddy, disgusting splash.
Leveraging exclusive content from the DVD (hosted on FYE’s “fyeguy” Facebook page), contesting and targeted facebook advertising – as well as fyeguy’s regular twitter and Facebook streams – we helped to build momentum for the release.
Then, when the DVD actually dropped, we followed that up with an additional foursquare promotion that closed the loop – driving customers directly to FYE stores nationwide.
Posted in Social Marketing, Social Promotions
Tagged Facebook, foursquare, fye, retail marketing, social media, Social Promotions, Twitter
April 13, 2011
Too Much Listening: Where is the Collaboration?
You can glean a lot of valuable data from mechanically analyzing the social stream. You can listen in, engage and counterpunch with a comment or a tweet. If you’re aggressive and swift, you may even shift sentiment a degree or two.
However, monitoring has so little value as anything but a starting point for a reactive marketing strategy, we have to ask why tools that do it seem to be the only ones that exist. Why is monitoring and reflexively reacting the priority?
April 5, 2011
Successful Social Promotions Are Part of Something Larger
Thirty-five thousand entries. One-hundred thousand store visits. Three-hundred thousand YouTube views. 10 million Facebook posts.*
The numbers are impressive. They represent the level of customer engagement Wet Seal earned in its 2010 social media-driven model search. Wet Seal’s Chief Information Officer Jon Kubo related the brand’s online success to fellow retailers at a conference last month in San Francisco.
The significant impact of the single promotion described above not only brings attention to Facebook, the platform that drove most of the engagement, but also entices previously-skeptical retailers to take another look at social media.
March 22, 2011
Keep the Meaning Behind Social Media Buzz Words
If you spend any time at all on social media marketing, you notice that what’s desirable in real life (IRL) – relationships, conversation and engagement – is also pursued in social media marketing. These results are so prized they have become buzz words…
How do we keep the meaning behind the hype?
March 15, 2011
Even When People are to Blame, the Brand is Responsible
Preventing mistakes like the infamous Chrysler F-bomb
When an individual representing Chrysler tweeted a derogatory remark about Detroit, a city Chrysler is invested in promoting, there was someone to fire, and there was an agency to let go.
Still, at the end of the day, the public holds the brand itself responsible for its social media streams. Chrysler will take the brunt of the impact.
As a result of the controversy, social media marketing takes a bit of a beating, as well.
March 15, 2011
Social Promotions: What Good Is a Party If the Hostess Isn’t Captivating?
Think of the worst dinner party you’ve ever attended. Maybe the directions you received were bad and you got lost. Maybe the food was terrible. Maybe an obnoxious guest dominated the conversation.
Think of the hostess of that party. It’s likely she wasn’t very good, either.
Posted in Branding, Social Marketing, Social Promotions
Tagged branding, customer experiences, remarketing, social media, Social Promotions
February 9, 2011
Super Bowl Plus 60 Hours: What Do We Think About the Ads Now?
Since this was the year of the Social Super Bowl (or the Not So Social Super Bowl), Media Logic thought it’d be fun to do a (non-scientific and non-representative) analysis of how social media extended and amplified the ads a couple of days out. UPDATE: see related article in Advertising Age.
We conducted a fast poll of everyone who works here, and then did a fast scan of the tweets and stories respondents pointed us to.
Here’s what we learned.
Posted in Social Marketing
Tagged Andrew Mason, Chevy, Chrysler, Doritos, Eminem, Facebook, Groupon, integrated marketing, Kenneth Cole, OnStar, social media, social networks, Super Bowl, Super Bowl ads, Volkswagen
February 4, 2011
Retailers: Are You Sitting On Your Assets?
In our recent review of metrics on social media, we were struck by the huge disparity in fan base and followers between retailers, even within the same category. Some large retailers command hundreds of thousands of fans – even millions – while others, of competitive stature and digital presence, have only a few thousand. Not only that, the rate of fan growth varies greatly as well. Why?
January 31, 2011
Mama “Likes” – How Social Media is Influencing Moms’ Purchasing Behavior
There’s been a lot of talk about the power of moms in social media. A recent study by the NPD Group helps to quantify the power of the moms and how they influence and impact retail purchases – and now there’s a new innovation that may take it to the next level.
Posted in Social Marketing
Tagged Facebook, influencers, moms, peer recommendations, social media, social networks