A few weeks ago, Coca-Cola uploaded an interesting experiment to YouTube entitled “Happiness Machine.” It’s completely contrived, gimmicky and appears to be nothing more than a blatant attempt to create something (ugh… I hate to even say the word) “viral.”
But here’s the twist… it worked.
Through supporting tweets, Facebook posts and rampant word-of-mouth on the web, this video has attracted well over a million views in just a few weeks. But even more than that, it’s gotten people talking about the brand in a positive way.
“That just? made my day”
“If only all coca cola vending machines were like this one. I love coca cola”
“I was actually clapping during this commercial. ? <3”
So why has Coke succeeded where others have failed? Why are people reacting so strongly in favor of the same type of manufactured event that has been met with disdain so many times before?
Social media is more than simply a new way to do marketing. It is a “positively disruptive” force that early adopters have found quickly generates new and more effective ways to organize, operate and communicate.
This is why Media Logic so excited to announce our new social media startup bundles
Z-PacSM for Business and Z-PacSM for Higher Education.
Visit our site for details and pricing.
Our Z-Pac bundles are designed to help the next wave of businesses and institutions take what has been learned about the power of social media by early adopters and put it to work for themselves.
Z-Pac – which bundles Media Logic’s Brand AmpSM and Zeitgeist & CoffeeSM products – is a 3-month learn-by-doing program. The program includes a quick analysis to ensure a brand is conversation-ready; an asset analysis to uncover and optimize any content in-house experts, employees, partners, customers and fans are creating; and a conversation architecture analysis to make sure the brand is able to expose those assets easily.
The real magic comes through implementation of Media Logic’s Zeitgeist & Coffee 2.0 dashboard.
Z&C is web-based tool that makes social media content development and communication management easy and exciting. The Z&C dashboard rationalizes and simplifies the whole social media process. With Z-Pac, Media Logic allows customers to distribute the Z&C dashboard freely to all its key content creators, communications managers and advocates.
Media Logic is offering special pricing on its Z-Pac bundles through 3/31/10.
Moms online are a growing force and dominant presence… Take a look at the surprising facts behind the most influential buying group in America.
If you feel that you may have been dismissive about the marketing power of social media, “Cheer” up. Stem the “Tide” of negativity. I’m going to let you in on a little “Secret.” Because, the reality is, many marketers shared this point of view. But perhaps none so famously as Procter & Gamble’s Ted McConnell.
Who’s Ted McConnell?
As brand communities vie to build consumer support, social media proves to be a powerful force for rallying the troops.
Whether celebutante Kim Kardashian was actually paid $10,000 to tweet about salads from Carl’s Jr. or if she was just sharing her honest opinion with fans, this incident opens some interesting marketing questions.
Will this become standard practice, enlisting celebrities of all stripes to shill for products and companies? How will the FTC monitor and enforce this practice? And will commercialization ultimately sully the appeal of social media?
Big questions, for intriguing times.
