Tag Archives: social media
January 27, 2011
Driving Awareness: Cause-Related Community Building for Cornell Cooperative Extension
How do you combine a 100-year celebration with efforts to drive awareness and create community? As part of our work with Cornell Cooperative Extension, Media Logic developed a social marketing program to achieve just these goals.
January 13, 2011
Social Media Helps Bargain Hunters Shop, Save and Share
In the coming year, I will have my eye on the evolution of the retail discount. The traditional coupon clip has been transformed by shopping apps and social media. As an admitted bargain hunter, I’m glad to see deal-seeking become posh again.
With the growing popularity of online social networks, where consumers “like” and follow brands as readily as they do friends and pop stars (see Media Logic’s 2010 Retail Marketing Report), the buying experience has become truly interactive and is likely to grow even more so.
December 16, 2010
Infusing the Dreamscape
I turn to Dwell for inspiration, for new ideas to populate my dreamscape. So maybe the context made me more “prepared” to see deeply into this recent article in the magazine. On one level, it is a pretty prosaic story about the gadgets and software that connect the online and real world. But somehow, the idea that architecture and portable communication technologies are allowing us to interact with space and with each other in new ways struck me as profound.
Posted in Social Marketing, Social Promotions
Tagged 2010 Retail Marketing Report, a social world, brand experiences, collaboration, consumer engagement, customer experiences, Dwell magazine, innovation, mobile devices, new technologies, real-time marketing, retail research whitepaper, social media, Social Promotions
November 18, 2010
Chew on This: Kraft’s Social Marketing for a Cause
According to a study mentioned in a recent emarketer article, “in 2009, large majorities of consumers wanted a variety of opportunities to support brands that were active in cause marketing, and by July 2010 they were even more enthusiastic about ways companies could get involved.”
We’ve noted previously that more and more brands are attempting to feed this national moral hunger through cause-related marketing efforts, and to that end, many are building awareness of such efforts through social media.
A perfect example is Kraft Foods.
Posted in Social Marketing, Social Promotions
Tagged brand advocacy, brand awareness, brand communities, brand engagement, cause marketing, cause-related marketing, Facebook, Feeding America, Good Mood Mission, Huddle to Fight Hunger, Hunger Action Month, Kraft Foods, moral hunger, promotional microsites, social media, social media promotions, user-generated content
November 3, 2010
JCPenney Takes a Teen Trend to a New Level
Haul videos – by teens, for teens.
Learn how some major retailers are tapping into this teen trend to influence shopping behaviors and drive back-to-school spending.
October 14, 2010
Even the iSommelier Can’t Share… Yet
Innovative applications for Apple’s iPad have got us thinking about how to tap their social marketing potential.
September 23, 2010
The New Face of Experiential Marketing (or Getting Really Social)
Not so long ago, marketers created a bright line between experiential and social marketing…
But the line is beginning to fade.
Let’s take a closer look at what experiential marketing looks like in the age of social media.
Posted in How to Go Social, Social Marketing
Tagged branded content, collaboration, customer engagement, customers as remarketers, experiential marketing, maximizing social connections, modern customer loyalty programs, networking, Social Marketing, social media, social networks, user-generated content
September 14, 2010
Social Media: Personal Authenticity = Marketing Authenticity
As someone keenly interested in the paradigm shift from traditional marketing to what we at Media Logic refer to as “modern marketing,” I recently had an insight from which others, in their pursuit of professional transformation, might benefit…
It took an insightful blog post from Alexandra Samuel to shift my perspective. And, in the process, help make me a better modern marketer.
Posted in How to Go Social, Social Marketing
Tagged 21st century marketing, Alexandra Samuel, authentic marketing, authenticity, communities, connections, conversations, In Real Life, interactions, IRL, marketing advice, modern marketers, modern marketing, offline life, online life, personal engagement, real life, reality, social media, technology adoption, values
September 2, 2010
Top 4 Factors of an Integrated Approach to Search Engine Optimization and Social Media
More often than not, Media Logic sees companies significantly concentrating on either SEO or social marketing… So how can they effectively integrate both in a strategic approach without expending twice the time and resources? To help provide some direction, I decided to reach out to Media Logic colleague, Danny Dover, an influential SEO expert at SEOmoz, to determine a few key factors in developing an approach that effectively integrates search engine optimization and social media on a small scale.
After putting our heads together, we’ve come up with 4 critical success factors for an integrated approach to search engine optimization (SEO) and social media marketing…
August 31, 2010
Modern Marketing for Emerging Adults
The NY Times recently published an article about a psychology professor’s attempt to gain professional consensus around a new life stage called “emerging adults.” According to this professor, Jeffrey Arnett, “emerging adults” those who are between the age of 18 and the late 20s; a period in life when people are too old to be considered adolescents, but too young to be considered adults. Or as Jeff Buckley once elegantly lamented, “Too young to hold on and too old just to break free and run.”
The psychological profile of emerging adults is marked by “identity exploration, instability, self-focus, feeling in-between and a rather poetic characteristic [Arnett] calls ‘a sense of possibilities.’” Should this life stage be fully adopted by the professional and academic community, we may see policy changes in health care, education and social services sometime in our future, but there are real implications for marketers now.