Tag Archives: social media
February 11, 2010
Can Something Manufactured Still Be Authentic?
A few weeks ago, Coca-Cola uploaded an interesting experiment to YouTube entitled “Happiness Machine.” It’s completely contrived, gimmicky and appears to be nothing more than a blatant attempt to create something (ugh… I hate to even say the word) “viral.”
But here’s the twist… it worked.
Through supporting tweets, Facebook posts and rampant word-of-mouth on the web, this video has attracted well over a million views in just a few weeks. But even more than that, it’s gotten people talking about the brand in a positive way.
“That just? made my day”
“If only all coca cola vending machines were like this one. I love coca cola”
“I was actually clapping during this commercial. ? <3”
So why has Coke succeeded where others have failed? Why are people reacting so strongly in favor of the same type of manufactured event that has been met with disdain so many times before?
Posted in Social Marketing
Tagged authenticity, brand evangelism, Coca-Cola, Coke, happiness machine, social media, viral
February 3, 2010
"Cheer" Up! Even P&G GM Had Social Media Wrong
If you feel that you may have been dismissive about the marketing power of social media, “Cheer” up. Stem the “Tide” of negativity. I’m going to let you in on a little “Secret.” Because, the reality is, many marketers shared this point of view. But perhaps none so famously as Procter & Gamble’s Ted McConnell.
Who’s Ted McConnell?
Posted in Social Marketing
Tagged conversations, Emerging Media, monetizing, Procter & Gamble, ROI, Social Marketing, social media, Ted McConnell
January 21, 2010
Instant Uprising: The Late Show Wars
As brand communities vie to build consumer support, social media proves to be a powerful force for rallying the troops.
Posted in Social Marketing
Tagged brand communities, Conan O'Brien, Facebook, Jay Leno, NBC, social media, Tonight Show, Twitter
January 14, 2010
Will Tweet For $
Whether celebutante Kim Kardashian was actually paid $10,000 to tweet about salads from Carl’s Jr. or if she was just sharing her honest opinion with fans, this incident opens some interesting marketing questions.
Will this become standard practice, enlisting celebrities of all stripes to shill for products and companies? How will the FTC monitor and enforce this practice? And will commercialization ultimately sully the appeal of social media?
Big questions, for intriguing times.
Posted in Emerging Media, Social Marketing
Tagged authenticity, Carl's Jr, celebrities, endorsements, FTC, Kathy Griffin, Kim Kardashian, prostiwit, social media, Twitter
January 5, 2010
Empowered Consumers Push Brands to Cut Loose
If there is one truth in our new conversation-marketing world, it is that brands need to be fearless and try new things. Three big campaigns in the pipeline right now – from Pepsi, Domino’s and Taco Bell – are testing the new rules of marketing in a conversation-centric world.
Will these campaigns succeed? Fail? From a branding perspective, does it matter?
January 4, 2010
Looking Ahead, Looking at Headlines
In the fleeting moments of a turbulent, unpredictable and unflaggingly interesting decade, one need only look at some of the headlines and newsbites of the day to see the shape of marketing things to come.
Posted in Social Marketing
Tagged authenticity, connections, engagement, Facebook, flexibility, immediacy, marketers, marketing, social media
December 31, 2009
Crowd Control
A yuletide tale of the power of social media – an unsuspecting Rage Against the Machine overcomes the mighty X-Factor machine to nab the UK’s coveted “Christmas #1” through a highly-targeted, well-timed social media campaign.
December 28, 2009
Production 3.0 (sort of)
Media Logic’s Director of Studio Services and 30-year veteran of the graphic arts addresses how the overnight preeminence of social media has impacted the marketing industry and a generation of artists who have built their careers on the technical skills and software savvy required to build beautiful, effective means of communication.