Tag Archives: social media
December 22, 2009
Brand Amp: A Lesson from the Gleeks
You need to make an emotional connection with your audience – in your stores, in your marketing, at every possible touchpoint.
Posted in Branding, Social Marketing
Tagged branding, brands, connections, conversations, glee, gleeks, marketing, social media, Twitter
December 14, 2009
A New Marketing Model Emerges from the Chaos
Take one part struggling economy and two parts massive social networking and you’ve got a recipe for marketing chaos.
Throughout 2009, professionals on both the client and agency side have been scrambling to make sense of a new marketing reality – tighter budgets, mobile computing, empowered consumers – and get their heads around its implications relative to strategy, creative, media and budgets.
A few of the answers are coming into focus.
December 7, 2009
Media Planning in a Future Age (aka Now)
Do not wait for your customers to stumble to you based on the results of an algorithm. Tap directly into the power of the conversations that technology is emboldening your customers to have with, or about, your product or service.
December 4, 2009
When It Comes to Social Media, Best Practice Is Practice
A couple of weeks ago, I was reading a blog post on “Best Practices in Social Media,” a topic on which there is no shortage of opinions. (A Google search will return nearly 2.9 million results, which is about 400,000 more than last month.) As I was reading it, I was struck by how confidently the author threw around the term “best practices” to describe what he was doing. While I think it’s great that people share their experiences – the good, the bad and the ugly – I think it’s premature to start engraving anything in stone.
As I was sharing my thoughts with our Executive Vice President/Executive Creative Director, he summed it up very nicely. “When it comes to social media,” he said, “best practice is practice.”
Posted in How to Go Social, Social Marketing
Tagged best practices, exploration, marketing strategy, social media
November 30, 2009
Social Media and the Seasonal Spending Spree
This year social media adds to the frenzy of Black Friday and doorbuster deals, with retailers like Best Buy and Sears offering tech-savvy consumers special savings and services via social networks and smartphones. Media Logic’s Director of Media Integration Patrick Boegel discusses how social media is reshaping the retail season during an interview with Capital News 9‘s Britt Godshalk.
Watch the interview on Capital News 9
Posted in Emerging Media, Social Marketing
Tagged black friday, Capital News 9, holiday shopping, networks, retail, social media
November 17, 2009
Social Media Will Impact Your Business – Just Ask Rock Art Brewery
Normally, when a company has its legal office fire off a “cease and desist” letter, it expects compliance – especially if it is a billion-dollar corporation. However, the days of a quick hit of the “easy button” to keep your brand’s death grip on perceived intellectual property might be over, especially if you tweak the wrong tribe.
November 11, 2009
Conversation-Centric Strategy: The NFL Needs To Let Social Media Fly
With all its emphasis on control and discipline, is it any wonder why the NFL can’t quite understand social media? Like a rain-slicked fumble flopping about the red zone turf, the league just can’t seem to get a handle on it.
October 28, 2009
Stop the Social Media Madness
Marketers have been expending an enormous amount of energy reporting on and discussing social media marketing. News outlets, forums, blogs and associations devote a huge amount of time and space to the topic – and there is no shortage of “solutions” being offered to help companies get the most out of social media marketing. But have you noticed the tone is starting to get a little desperate? Does it feel like we are using fear tactics to get the point across? I have to ask: Have we created mass hysteria over the subject of social media?
October 23, 2009
Social Media: It’s Not Defense. It’s Not Offense. It’s Interaction!
In his recent interview with Media Logic, social media consultant Jason Falls noted the very cool and too often undervalued role social media tools like Zeitgeist & Coffee play in charging up client-side, client/agency and client/world creative interaction.
Jason latched onto our product as an easy way to step clients into social media.
And in true social media fashion, his feedback helped us refine our pitch.
Media Logic’s Zeitgeist & Coffee opens a fat pipe of information that flows without resistance between client, agency, influencer and customer. But raw information is not where the value lies. It’s the social interaction surrounding its contextualization and use – particularly when managed with a real live human at the hub – that modifies creative thinking, leading to more rapid development of innovative strategies, refined brand positionings and even new products.