Tag Archives: social networks
September 15, 2011
In a recent AdWeek article, author Anthony Crupi talks about how NBC has already sold most of its Super Bowl spots for $3.5 million each – up from Fox’s $3 million price last year. While he points to the ever-growing popularity of the game and the commercials that surround it, Crupi fails to mention the most obvious explanation for the 17 percent increase: the powerful multiplier effect of social media and social networking.
July 11, 2011
After a few rounds of invite begging, invite suspension, resumed invite begging and finally invite reception, I have joined the excited wash of Google+ adoptees. I’m building circles and linking in my Picasa photos and other assorted Googleware like a good Google-ite should.
But once I got through with the initial stages of the experience –“It’s shiny! It’s new! Must. Click. Everything!” – the resounding feeling I was left with was mostly … now what?
Most of my “friends” (beyond the early adopters and the thinkgeek.com set) aren’t yet on Google+ so it’s hard to get a grasp on how rich the experience will be. It’s got a nice, clean look, and feels fairly intuitive, but will it really be able to unseat the mighty Zuckerberg?
March 15, 2011
Preventing mistakes like the infamous Chrysler F-bomb
When an individual representing Chrysler tweeted a derogatory remark about Detroit, a city Chrysler is invested in promoting, there was someone to fire, and there was an agency to let go.
Still, at the end of the day, the public holds the brand itself responsible for its social media streams. Chrysler will take the brunt of the impact.
As a result of the controversy, social media marketing takes a bit of a beating, as well.
February 9, 2011
Since this was the year of the Social Super Bowl (or the Not So Social Super Bowl), Media Logic thought it’d be fun to do a (non-scientific and non-representative) analysis of how social media extended and amplified the ads a couple of days out. UPDATE: see related article in Advertising Age.
We conducted a fast poll of everyone who works here, and then did a fast scan of the tweets and stories respondents pointed us to.
Here’s what we learned.
January 31, 2011
There’s been a lot of talk about the power of moms in social media. A recent study by the NPD Group helps to quantify the power of the moms and how they influence and impact retail purchases – and now there’s a new innovation that may take it to the next level.
January 13, 2011
In the coming year, I will have my eye on the evolution of the retail discount. The traditional coupon clip has been transformed by shopping apps and social media. As an admitted bargain hunter, I’m glad to see deal-seeking become posh again.
With the growing popularity of online social networks, where consumers “like” and follow brands as readily as they do friends and pop stars (see Media Logic’s 2010 Retail Marketing Report), the buying experience has become truly interactive and is likely to grow even more so.
October 29, 2010
B2C brands are discovering the remarkable reach of social promotions.
Pepsi has reported that every entry in its Refresh Project generates, on average, 5,000 votes. That means the 5,000 projects Pepsi had approved and posted to its Refresh site by June 2010 generated 25 million direct engagements. And those 25 million represent only the tip of the iceberg relative to the total media reach generated by the 5,000 posters who promoted their causes through their own social networks.
Social promotions, defined here as any intentional social engagement – queries, polls, contests and other structured invitations to interact with a brand – seed the social landscape, trigger interaction and inspire sharing. Their success is changing how brands look at social media – reducing fears and opening minds.
Alterian SM2, audience, data gathering, dynamic content management environment, Facebook, marketing agencies, product development, social engagement, social media integration, social media monitoring, social media reach, social media ROI, social networks, Social Promotions, The Pepsi Refresh Project, two-way conversations, Zeitgeist & Coffee
September 29, 2010
Okay, you’re an advertising professional, client side or agency side, on a conference call with people you haven’t met. You want to talk strategy, you want to talk creative, you want to talk budget. But you don’t know if the people you are talking to get it. You don’t know if they understand marketing for a social world.
How can you find out if they are a modern marketer – an “MM” – without being impolite?
It’s simple really.
People who get marketing for a social world ask 3 questions that people stuck in a traditional, one-way world rarely bother to ask or barely understand.
September 23, 2010
Not so long ago, marketers created a bright line between experiential and social marketing…
But the line is beginning to fade.
Let’s take a closer look at what experiential marketing looks like in the age of social media.
July 29, 2010
This just in: Facebook gets an “F” in customer satisfaction. Yes, in a survey released this month, the American Customer Satisfaction Index reports that Facebook has scored a surprisingly low 64 points out of a possible 100. “This puts Facebook in the bottom 5 per cent of all measured private-sector companies, and in the same range as airlines and cable companies, two perennially low-scoring industries with terrible customer satisfaction,” reports the ACSI. The site has even lower satisfaction than IRS e-filers. Ouch.
How can this be? How can the most visited site on the Internet also be among the most despised?