Tag Archives: Taco Bell
May 3, 2013
Taco Bell Sends Snapchat, Young People Freak Out
Taco Bell has done it again. The brand, known for embracing new marketing technologies, used a Snapchat to announce the return of the Beefy Crunch Burrito to a cluster of consumers who added the brand on the mobile app.
Posted in Retail & Consumer
Tagged marketing for a social world, mobile apps, mobile marketing, Snapchat, Taco Bell
January 5, 2010
Empowered Consumers Push Brands to Cut Loose
If there is one truth in our new conversation-marketing world, it is that brands need to be fearless and try new things. Three big campaigns in the pipeline right now – from Pepsi, Domino’s and Taco Bell – are testing the new rules of marketing in a conversation-centric world.
Will these campaigns succeed? Fail? From a branding perspective, does it matter?
