March 22, 2011
Carolee Sherwood
If you spend any time at all on social media marketing, you notice that what’s desirable in real life (IRL) – relationships, conversation and engagement – is also pursued in social media marketing. These results are so prized they have become buzz words…
How do we keep the meaning behind the hype?
Posted in Social Marketing, Social Promotions
Tagged authenticity, collaboration, connections, conversation, credibility, engagement, IRL, relationships, remarketing, retailers, Social Marketing, social media, Social Promotions, trust
February 26, 2010
Josh Martin
In this installment of Conversatiated, Media Logic Account Supervisors Josh and Fred discuss Edelman’s 2010 Trust Barometer and its implications on gauging consumer trust and assessing the value of P2P advice in 2010 and beyond.
Posted in Conversation Mining and Surveys, Social Marketing
Tagged audience insights, Clay Shirky, consumer insights, consumer opinions, consumer research, Edelman PR, Edelman’s 2010 Trust Barometer, friends, influencers, marketing value, P2P reviews, peer-to-peer, relevance, Social Marketing, social media, trust, value-add